Win back abandoned carts

Cart recovery emails customers who left something in their cart. You choose when the emails go, how many there are, and whether they come with a discount.

Who gets the emails

A cart gets recovery emails only when the customer typed their email address at checkout. Carts without an email can't be reached.

• A customer who buys gets no more emails.
• Each email has an unsubscribe link.
• The button in the email opens their cart on your store.

Turn it on

1. In your admin, go to Marketing → Cart recovery.
2. Turn on Send cart recovery emails.
3. Set the discount, the email, the sender and the timing (see below).
4. Click Save changes.

Add a discount

Turn on Add a discount and set the Discount, %. Each cart gets its own code for that percent off, and the code works once. It's already in the cart when the customer comes back, and the email shows the old and new prices.

The email

Next to The email, click Edit. Change the subject, the message, the line about the discount, the button text and the sign-off. Click Done to fold it away.

On the right, What customers get shows the email with your logo and the products from the cart. Click Send me a preview to get a test email at your own sign-in address.

The sender

Next to Sender, click Edit:

• The sender name: who the email is from. It starts as your name, or your store's name.
• Sender address: the part before the @. Use letters, numbers, dots and dashes. The email is sent from Marketsy's mail domain under this name.

When a customer replies, the reply comes to you.

When the emails go

Under When we email:

"After they leave" counts from the last time the cart changed. The emails are sent by a job that runs every hour, so an email can arrive up to an hour after the time you picked.