Read your store's analytics
Revenue, orders, average order and conversion, revenue by day, where visitors drop off, and your top products.
Open AnalyticsOn this page
Analytics shows how your store sold over a period, next to the period before it. In your admin, go to Analytics and pick Last 7 days, Last 30 days or Last 90 days at the top.
The four numbers
| Number | What it counts |
|---|---|
| Revenue | The totals of paid orders |
| Orders | How many orders were paid |
| Average order | Revenue divided by orders |
| Conversion | Orders per visitor, as a percentage |
Under each number you see the same figure for the period before, and a change up or down.
Revenue by day
The chart shows each day's revenue. Pale bars behind show The period before, so you can compare day by day. Point at or tap a bar to see that day's revenue and orders. The best day is marked.
From view to order
This shows where visitors leave, in four steps:
- Viewed a product: product page views.
- Added to cart: carts started.
- Gave their email: buyers who typed their email at checkout.
- Paid: carts that were paid.
Each step shows what share of the step before made it through. The step with the biggest drop gets a tip. For example, if most people leave after giving their email, turn on cart recovery emails.
Top products
Top products lists up to five products by revenue, with their orders and views. Click one to open it in the editor. On a phone, switch between From view to order and Top products with the buttons above them.
What isn't counted
- Your test orders. The page says how many it left out.
- Unpaid carts, and orders that were refunded or cancelled.
- Days are counted in UTC time, so a day on the chart may not match your local day exactly.
For traffic sources and more detail, connect Google Analytics.
Write to us in the chat. A real person on the Marketsy team answers, and you'll get the reply here and by email.
