Where to sell digital products in 2024

Finding the best place to sell digital products can be overwhelming with so many options.

In this post, I'll cut through the noise and share the top platforms to sell digital products in 2024, based on factors like ease of use, features, and commission rates.

You'll learn where today's top creators are finding success selling online courses, PDFs, graphics, and more. I'll also provide tips to help you choose the right marketplace for your needs.

Introduction to Selling Digital Products Online

Selling digital products online is an excellent business opportunity in 2024. With low overhead costs, global reach, and passive income potential, digital products offer many benefits over physical products. This section provides an overview of the landscape and key information to launch your own digital product business.

The Astonishing Benefits of Selling Digital Products

Some of the main benefits of selling digital products include:

  • Low overhead costs: No need to manufacture, store, or ship physical products. This results in higher profit margins.
  • Global reach: Sell to anyone in the world with an internet connection. No geographical limitations.
  • Passive income potential: Products can be purchased 24/7. Create once, sell forever.
  • Easy to manage: Digital products are easy to maintain and update whenever needed.
  • Scalability: It's possible to instantly meet any spike in demand. No inventory shortages.

With these advantages, it's an exciting time to sell digital products online. The low barriers to entry make it possible even for first-time entrepreneurs.

Guide to Starting Your Ecommerce Business with Digital Products

If you're looking to start selling digital products online, here are some initial steps:

  • Choose a niche: Select a specific niche that you have expertise in rather than selling random products. This allows you to provide value to customers.
  • Pick a platform: Choose an ecommerce platform like Shopify, WooCommerce, or Etsy depending on your needs. These make it easy to set up an online store.
  • Create products: Leverage tools to produce digital products like ebooks, courses, graphics, templates etc. Ensure they solve customer pain points.
  • Set up payment collection: Enable secure online payment collection by integrating payment gateways like Stripe and PayPal.
  • Market your business: Use platforms like email, social media, SEO etc. to promote your products and drive traffic to your online store. Offer free samples of products to build trust.

Starting is easier than ever today. With thorough research and consistent effort, your digital product business can flourish. Maintain a customer-centric approach and provide real value through your products.

Where is the best place to sell digital products?


  • Sellfy. Best platform for beginners looking to sell downloads. Sellfy makes it easy to upload your digital files, set prices, and start selling. It has great features for marketing your products and managing customers. The setup is quick and intuitive.
  • Podia. Best platform for selling online courses, memberships, and downloads. Podia specializes in digital learning products with features like drip content, quizzes, and community building. It's newbie-friendly but scales for bigger businesses.
  • Shopify. A popular ecommerce platform for selling physical and digital products. Shopify powers over 1 million businesses with robust store management and payment processing. You can sell downloads alone or alongside physical inventory.
  • Gumroad. A direct-to-consumer platform focused on creators selling digital products directly to fans. It's great for quick setup selling PDFs, photos, music files, etc.
  • EasyDigitalDownloads. A WordPress plugin for selling downloads. It transforms your existing WordPress site into an ecommerce store. You get a full shop with cart, checkout, etc.
  • Thinkific. An online course builder packing powerful course creation tools, marketing features, and analytics. Use it to sell video courses, PDFs, audio files, and more.
  • E-junkie. A digital download delivery system for adding buy buttons to any website. It delivers files to customers and sends you the profits.
  • Teachable. An all-in-one platform for creating, marketing, and selling online courses. Packed with tools to build, customize, and scale your digital education business.

What is the highest selling digital products?

The top digital products that sell well in 2024 include:

  • Templates - Ready-made templates for documents, presentations, planners, social media posts, and more continue to be top-sellers. They save customers time and effort in creating professional designs. Popular types include resume templates, proposal templates, newsletter templates, and Instagram story templates.
  • Software and Apps - Software that solves specific business problems or enhances productivity, like project management apps, email marketing software, accounting systems, etc. retain their appeal. Apps that entertain and engage users, like mobile games, also sell well.
  • Educational Downloads - Information products like online courses, ebooks, tutorials, guides that teach valuable skills remain evergreen. Topics like photography, marketing, business management, and more have an interested audience.
  • Digital Art - Professionally designed graphics, illustrations, clipart, and fonts help customers quickly elevate their content. These digital assets see consistent demand across bloggers, social media influencers, publishers, advertisers and more.
  • Audio and Video - Streaming media, like podcasts, meditation tracks, stock videos and more enable customers to consume engaging content. These are commonly sold via subscriptions.

The above digital products solve customer problems and fulfill needs in an accessible manner. They can be easily downloaded online and provide continuous value.

Can you really make money selling digital products?

With just a computer, or mobile device, and an internet connection you can create digital products worthy of selling. You don't need physical materials, factories, or a large staff. Digital products are a great way to generate passive income by selling files online.

Here are some of the main benefits of selling digital products:

  • Low overhead costs: You don't need to invest in physical inventory or manufacturing. The main costs are web hosting, payment processing fees, and marketing expenses.
  • Easy to create: Using simple software and tools, anyone can create digital products like ebooks, online courses, graphics, music files, and more. No special skills required!
  • Global reach: You can sell to customers all over the world by offering digital downloads. There's no shipping or customs issues.
  • Passive income potential: Once created, digital products can earn you money while you sleep. Automate delivery with online checkout pages.
  • Scalability: There's no limit to how many digital products you can create and sell online. Hire helpers or outsource tasks if needed.

With the right digital product idea, marketing plan, and ecommerce platform, you absolutely can generate real income online. It does take consistent effort, but is accessible for anyone with basic tech skills and creativity.

The key is finding a niche audience interested in buying what you have to offer, whether it's fonts, graphics, online courses, streaming media, documents, templates, or more. Determine their needs and pain points then craft digital products catered specifically to them.

Selling digital downloads online is easier now than ever in 2024. It's time for you to create and share something wonderful with the world!

Which niche is best for digital products?

Some of the most profitable niches for selling digital products include:

  • Travel: Guides, audiobooks, checklists, and itineraries are popular digital products in the travel niche. These can help travelers plan their trips and navigate new destinations.
  • Food: Recipe ebooks, online cooking classes, meal plans, and grocery lists are just some of the digital products foodies love. Specialized diets like keto, paleo, and vegan are especially hot.
  • Personal Finance: Budget trackers, debt payoff calculators, investing apps, and other digital tools in the personal finance space have eager buyers looking to improve their money management.
  • Blogging & Content Creation: Premade templates, themes, graphics, and subscriptions for premium content are in demand with bloggers and content creators trying to save time.
  • Education & E-Learning: Online courses, lesson plans, study guides, and more cater towards lifelong learners and those trying to pick up new skills.

Niches like graphic design, parenting, and pets also present opportunities to create informational products like ebooks, courses, printables, and more.

Identifying an area you have expertise in and creating digital products that provide real value to customers is key to finding success. The most profitable niches solve people's problems and fill their needs.


Choosing the Right Ecommerce Platform

Shopify, WooCommerce, Magento, and Beacons Store are all viable options for selling digital products online in 2024. The best platform for you depends on your business needs, technical skills, and budget.

Shopify: Your Online Storefront for Digital Sales

Shopify makes it easy to create an online store optimized for selling digital products like ebooks, online courses, music, photography, and more.

  • Simple drag-and-drop customization and hundreds of themes
  • Built-in support for digital fulfillment and automated delivery
  • Integrations with payment gateways, email marketing, and other ecommerce tools
  • Scales to enterprise-level while remaining easy to use

The main downside is the monthly cost, which starts at $29/month for basic shops. However, you get plenty of value for the investment in an optimized digital selling experience.

WooCommerce: Customizing Your WordPress Ecommerce Store

As a WordPress plugin, WooCommerce provides extreme flexibility to customize and tailor your online store.

  • Open-source ecommerce solution built on WordPress
  • Thousands of design, integration, and feature extensions
  • Complete control to modify storefront and backend
  • Affordable plans starting at free

However, WooCommerce requires more technical skill and has a steeper learning curve. You'll need to integrate extensions and optimize the setup yourself.

Magento: Advanced Ecommerce Features for Digital Products

Magento packs enterprise-grade power and capabilities for larger digital product sellers.

  • Highly customizable with thousands of extensions
  • Advanced promotions, pricing, and merchandising
  • Scales to support enormous catalogs and traffic
  • Integrated digital product management

The extensive feature set comes at the cost of complexity. Magento is overkill for small businesses and has a steep learning curve. Large digital product companies find the most value.

Start Selling on Beacons Store Today

Beacons Store provides a unique spin on digital commerce through AI-powered link-in-bio website building.

  • Generate an entire online store via a single prompt
  • No code required to customize design and features
  • Built-in digital product delivery and protection
  • Affordable pricing starting with free plan

If you want the absolute fastest way to get selling digital products online, Beacons Store is worth exploring, especially for solopreneurs, creators, and microbusinesses.

The best ecommerce platform depends on your specific business model, technical abilities, and goals. Any of these solutions can power digital product sales, with the right implementation and optimization. Focus on finding the one that aligns with

How to Create Digital Products That Sell

Creating digital products to sell online can be a great way to generate passive income, but knowing what to create and how to market it effectively is key. This guide will walk through the process step-by-step.

Digital Planning Templates: Crafting Organizational Tools

Planners, calendars, budgets sheets, and other organizational templates make excellent digital products to sell. When creating these:

  • Identify a specific niche and their pain points. For example, busy moms may struggle to juggle family schedules.
  • Design attractive and functional templates using Canva or Adobe products. Ensure they are optimized for digital use.
  • Consider bundling templates together around a theme to increase perceived value. For example, an entire project management suite.
  • Promote your templates heavily on Pinterest and niche Facebook groups with eye-catching graphics. Capture emails with lead magnets.
  • Price based on the effort required and perceived value. Include licensing terms about commercial use.

Branding Elements and Fonts: A Guide on Selling Graphics and Digital Art

From logos to custom graphics, original artwork can sell well online. Some tips:

  • Analyze top-selling design elements on creative marketplaces like CreativeFabrica. See what is trending.
  • Offer packs around themes like social media templates, business branding, wedding designs etc.
  • Advertise on design blogs/forums and use email outreach to sell bulk orders to businesses.
  • Ensure licensing allows for commercial use. Charge more for extended rights.

AI Prompts: Capitalizing on the AI Trend

AI-generated content is rising in popularity. To sell prompts successfully:

  • Identify niche use cases that are enhanced by AI like ecommerce or real estate.
  • Curate prompts that cater to those specific needs rather than generic content.
  • Educate customers on prompt structure best practices to get ideal outputs.
  • Stay up-to-date on the latest AI advancements to improve prompts over time.
  • Price based on prompt uniqueness and depth/breadth of capabilities unlocked.

Selling digital products online has never been more accessible. By identifying profitable niches, crafting quality products, and strategically marketing them, passive income awaits. Analyze top sellers, promote relentlessly, and keep iterating based on customer feedback.

Marketing an Ecommerce Site for Digital Products

Strategies for promoting your digital products and optimizing conversion rates.

How to Price Your Digital Products Competitively

When pricing digital products, it's important to research your competition and industry standards. Consider factors like:

  • Production costs - How much does it cost to create the product? Factor in expenses like software, talent, hosting fees, etc.
  • Perceived value - What is the product worth to customers? Compare features and quality to similar products.
  • Market analysis - Look at pricing of bestselling products in your niche to find a competitive price point.
  • Testing - Try different prices and see how they affect conversions. Gradually increase prices while monitoring sales velocity.
  • Bundling - Offer bundles and packages to increase average order value.
  • Segmentation - Provide tiered pricing plans (basic, pro, enterprise) to appeal to diverse buyers.
  • Promotions - Run periodic sales, coupons and special deals to spark interest.

Revisit pricing regularly as your brand and costs evolve over time. The goal is to maximize profitability while providing solid value.

Email Marketing: Connecting with Customers

Email marketing helps engage customers and drive repeat sales. Best practices include:

  • Offer an opt-in form and compelling freebie to collect emails. Only send messages to subscribers who consented.
  • Segment your list by interests and behaviors to personalize content. Send targeted broadcasts focused on specific products.
  • Create autoresponder email sequences to onboard new subscribers. Nurture leads by promoting products that align with their needs.
  • Send promotional emails when new products launch. Use email to cross-sell complementary items.
  • Share helpful tips and rich content to establish expertise and authority. Build trust and brand loyalty through value-driven messages.
  • Track email metrics like open, clickthrough and conversion rates. Continually refine messages and timing to boost performance.

The goal is to provide value, engage subscribers and build relationships through regular, personalized email touchpoints. This drives repeat business over the long-term.

AI Brand Outreach: Engaging Your Audience

AI tools can assist with brand awareness and audience engagement by:

  • Identifying influencers, journalists, bloggers and brand advocates relevant to your niche. Prioritize outreach to accounts with engaged followers.
  • Suggesting personalized outreach messages and email templates for each contact. Tools craft compelling messages aligned to each audience.
  • Scheduling and automating initial contact as well as follow-up messages. This enables consistent, scalable outreach.
  • Analyzing response rates and engagement levels to refine messaging. Continually A/B test templates to improve results.
  • Managing relationships in a CRM once contacts respond. Track discussions and nurture leads for collaborations.

The goal is to break through the noise and capture attention amid information overload. AI augments this process through data-driven recommendations and automation.

Protecting and Managing Your Digital Product Sales

As your digital store grows, it's important to have systems in place to protect your products and streamline operations. Here are some tips:

How to Protect Digital Products from Piracy

  • Use digital rights management (DRM) to control access and restrict copying/sharing of files
  • Watermark product files
  • Require logins/passwords to access purchases
  • Offer streaming instead of downloads
  • Follow DMCA takedown procedures if content is shared illegally

Content Restriction with MemberPress: Securing Exclusive Content

MemberPress allows you to easily restrict access to premium content to paying members only:

  • Create membership plans with access to downloads
  • Members automatically get access to restricted content
  • Non-members are prompted to signup when trying to access restricted content
  • Fully customizable signup forms and checkout process

Scaling Your Passive Income with LearnDash

As your library of digital courses grows, LearnDash helps you scale your education business:

  • Create courses, lessons, topics, quizzes
  • Drip feed content over time
  • Grade quizzes/assignments
  • Discussion forums for students
  • Works seamlessly with MemberPress

With the right systems for security, payments, and course creation, you can grow a passive income stream from selling digital products over time.

Etsy Shop: Tips & Advice for Selling Digital Products

Selling Documents and Streaming Content on Etsy

Selling digital documents, audio, and video on Etsy can be a great way to earn passive income. Here are some tips:

  • Make sure your files are high-quality and professionally formatted. Customers expect a polished product.
  • Offer a variety of file types and sizes to accommodate different devices. Provide detailed specs in your listings.
  • Use SEO best practices in your titles, tags, and descriptions. Include relevant keywords that buyers would search for.
  • Promote your shop and new listings on social media. Create eye-catching graphics and captions.
  • Consider bundling related documents or audio/video content into discounted packages for more value.
  • Build customer relationships by providing great service and responding quickly to questions. Offer returns if someone is unsatisfied.
  • Use Etsy's built-in digital delivery system to instantly send files to buyers upon purchase. Makes things smooth and secure.

Etsy Shop Optimization: Standing Out in a Crowded Marketplace

Making your Etsy shop stand out takes effort but pays off with more sales. Here are proven tips:

  • Create an eye-catching shop banner with your logo and brand colors/style. Makes a strong first impression.
  • Write compelling shop sections like "About" and "Announcements" sharing your brand story and new product launches.
  • Take professional photos for all listings on clean backdrops. Consistent lighting and angles also help.
  • Offer buyers coupons for joining your email list or newsletter to incentivize signups.
  • Run sales promotions around major holidays or occasions. Limited-time discounts create buyer urgency.
  • Collaborate with influencers or other shops to cross-promote products to new audiences.
  • Analyze your shop stats to optimize listings and marketing for more visibility and conversions over time.

Following these best practices for selling digital goods and optimizing your Etsy shop takes effort but ultimately drives more sales over the long term.

Conclusion: Your Roadmap to Digital Product Success

A recap of key opportunities and recommendations for successfully selling digital products in 2024 and beyond.

Review of Ecommerce Platforms: Shopify vs WooCommerce vs Magento

When deciding which ecommerce platform to use for selling digital products, three popular options to consider are:


  • Easy to set up and use, even for beginners
  • Lots of themes and apps available
  • Transaction fees on sales
  • Less customizable than self-hosted options


  • Free, open-source WordPress plugin
  • Very customizable and developer-friendly
  • Requires managing WordPress hosting and updates
  • Great for all types of online stores


  • Very customizable with lots of built-in features
  • Some technical expertise required
  • Can handle huge product catalogs and order volumes
  • Higher learning curve than other platforms

The best fit depends on your technical skills, business model, and specific needs. WooCommerce is a great flexible option, while Shopify offers simplicity. Magento excels for large enterprises.

Final Tips for a Thriving Digital Product Business

To stand out in the competitive space of digital product selling, focus on:

  • Creating unique, high-quality products - Ensure excellent value and differentiation
  • Optimizing store branding and marketing - Build awareness and drive traffic
  • Providing exceptional customer service - Develop loyalty and satisfaction
  • Staying on top of ecommerce trends - Continually improve the business

Following these tips can help position your store for long-term success.

Some innovations that may expand opportunities for digital sellers include:

  • AI product personalization and recommendation engines
  • Virtual and augmented reality previews
  • Enhanced digital rights management
  • Integrated social commerce selling channels
  • Automated post-purchase upsells and renewals

Keeping an eye on emerging technologies can uncover new ways to create value and meet customer needs. The future looks bright for digital products!

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