What is PLR products and how to easily sell them

PLR (Private Label Rights) products are digital goods like eBooks, courses, videos, and articles that you can buy, customize, and sell as your own. This guide covers everything you need to know about PLR products, from understanding what they are, how to find profitable niches, to marketing and selling them effectively. Here's a quick overview:

  • What Are PLR Products?: Digital items you can modify and sell.
  • Advantages: Saves time and money, can be fully personalized, helps build your reputation, and can earn you money passively.
  • Identifying Profitable Niches: Focus on areas with high demand like wellness, digital marketing, and personal development.
  • Sourcing Quality PLR Products: Research providers, evaluate content quality, and understand license terms.
  • Rebranding and Customizing: Make the content unique to stand out.
  • Setting Up Your Online Store: Platforms like Marketsy.ai can simplify this process.
  • Marketing Strategies: Utilize social media, email marketing, content marketing, SEO, and affiliate marketing to reach your audience.
  • Legal Considerations: Always review license terms and copyright laws to ensure compliance.

By selecting the right topics, customizing the content to fit your brand, and using effective marketing strategies, you can successfully sell PLR products and grow your online business.

Advantages of Selling PLR Products

Selling PLR Products

Selling PLR products is a smart move, especially if you're just starting out or if you're tight on time. Here's why it's a good idea:

Saves Money

When you buy PLR products, you only pay once and can sell them many times over. This means you can make more money without having to spend a lot creating something new every time. Starting with PLR products doesn't cost much, so you can get going without spending a lot of cash.

Saves Time

Creating something like an eBook or a course from scratch can take a really long time. You have to research, write, edit, and more. With PLR, you skip all that and head straight to selling. Plus, many PLR products come with cool designs already, so you don't have to worry about that part either.

You Can Make It Yours

The cool part about PLR is that you can change it however you want. This means you can make it fit your brand, add your style, or update it to be more relevant. You can change titles, add or take away parts, and even change pictures. This way, you can offer something unique.

Builds Your Reputation

By tweaking PLR products to make them your own, you show off your expertise. This helps people get to know and trust you, which is great for your reputation. Plus, having good content makes people see you as an expert.

Earn Money While You Sleep

Once you've set everything up, PLR products can make you money with little extra work. Things like websites, emails, and sales funnels keep working for you, bringing in sales without much effort. This means you can keep earning and have more to invest back into your business.

With PLR products, you get to create professional-looking stuff without spending a ton of time or money. It's a great way to add more to your business and keep growing.

Identifying Profitable PLR Niches

Finding the right PLR products to sell means looking at what topics people are really interested in. Here are some of the best areas to focus on:


Everyone wants to be healthier, and topics like:

  • Losing weight
  • Eating better
  • Working out
  • Yoga and meditation
  • Natural remedies
  • Handling stress

are really popular. People are always looking for new books, videos, and guides on these subjects.

Digital Marketing

Digital marketing is always in demand. Topics that get a lot of attention include:

  • SEO (getting websites to show up in Google searches)
  • Using social media for business
  • Email marketing
  • Affiliate marketing (earning commission by promoting other people's products)
  • Creating blogs and content
  • Starting an online business

This field is always changing, so there's a constant need for fresh content.

Personal Development

This area covers a lot of ground, like:

  • Improving yourself
  • Building confidence
  • Setting and achieving goals
  • Getting more done
  • Managing your time better
  • Improving your people skills
  • Changing your mindset and habits

The demand for advice and guidance in these areas is huge.

Other Profitable Niches

Other good niches include:

  • Business and starting your own company
  • Investing and managing your money
  • Taking care of pets
  • Planning for retirement
  • Traveling

Almost any topic can make money if people are interested in it. The key is to keep an eye on what's trending and find specific groups of people to sell to.

Tips for Identifying Profitable Niches

When looking for the right niche, think about things like:

  • How many people are searching for this topic and how much competition there is
  • If there are related products you can promote
  • If you can easily find and talk to the people interested in this niche
  • If the niche has problems people are willing to pay to solve
  • If the topic is always relevant or just a passing trend
  • If there are influencers or partners you can work with
  • If there are enough PLR products available in this niche

Doing research to find topics that lots of people are searching for but not many others are covering is a good start. Look for trends and needs that you can meet.

The best niches have customers ready to buy solutions to their problems. Finding and reaching those customers is the key to success.

Sourcing Quality PLR Products

When you're looking to buy PLR products to sell again, it's key to find really good ones from places you can trust. Here's how to do it:

Research Providers Thoroughly

Start by really digging into where you're getting your PLR from. Look for places that other buyers have said good things about, check out samples if you can, and make sure the stuff they sell seems like it's made by people who know their stuff. Stay away from places that don't give much info or have bad reviews.

Evaluate Content Quality

Make sure the stuff you're thinking of buying is useful, well-researched, and offers real advice. If it's just fluff, too salesy, or doesn't have much to it, it's probably not worth your money.

Check License Terms

Different places have different rules about what you can do with their PLR. Always read these carefully to make sure you can change it up and sell it as your own. The best licenses give you a lot of freedom to do what you want with the content.

Seek Recommendations

Talk to people who've been selling PLR for a while. You can find them in online forums, social media groups, or maybe you know someone personally. They can point you to the best places to buy from and help you avoid the not-so-good ones.

Start Small

Don't go all in right away. Try buying a couple of things from a provider to see if they're any good before you spend a lot of money with them. This way, you won't lose much if the content isn't what you hoped.

Finding the right PLR products means taking your time to look at what you're buying, who you're buying it from, and what you can do with it. This careful approach helps you spend your money wisely and sell stuff that's actually good for your customers.

Rebranding and Customizing PLR Products

Making PLR (Private Label Rights) products truly yours before you sell them is key. Here's a simple guide on how to do that:

1. Pick a Product to Rebrand

First off, choose a good PLR product that fits into a niche people care about. Make sure you're allowed to change and sell it. Think about:

  • How much people want this topic
  • If the content is already good
  • How easy it is to make it your own

Topics like health, online business, and self-help usually sell well.

2. Create a New Title and Subtitle

Think of a catchy new title and subtitle. This should be:

  • Easy to understand
  • Short and to the point
  • Interesting

For instance, change "Weight Loss Strategies" to "30 Days to Lose Weight for Busy Moms".

3. Design an Eye-Catching Cover

Make a new cover that stands out. This could be for an:

  • eBook
  • Video
  • Freebie

You can use free design tools and images from the internet to make something nice.

4. Update and Expand the Content

Make the content better by:

  • Using newer information
  • Adding recent studies or facts
  • Including examples or stories
  • Sharing your own experiences

This makes the content more relevant today.

5. Add Personal Elements

Make the product feel like it's yours by:

  • Writing about yourself
  • Linking to your website or social media
  • Suggesting other products you offer

Adding your personal touch helps people trust you more.

6. Final Review and Formatting

Before you launch, double-check:

  • For any mistakes
  • That it looks right on the platform
  • Your sales page and emails are ready
  • Everything works as it should

Make sure everything is perfect before you start selling.

By choosing the right PLR content and putting in some work to change it, you can save time and money. Making PLR products your own also helps you look more credible and trustworthy.


Setting Up Your Online Store with Marketsy


Marketsy.ai is a tool that helps you quickly set up a store online to sell your PLR products. Here's why it's helpful:

Quick and Simple Store Creation

With Marketsy, you can get your ecommerce store up and running in just a few minutes. All you need to do is give a simple command, and Marketsy will create a complete store for you. This means you don't have to spend a lot of time building your store from the ground up.

Easy Customization

After your store is up, making it look the way you want is easy. You can change colors, fonts, add your logo and pictures, and adjust how pages look without much work. This lets you make your store reflect your brand and style.

Inventory and Listing Management

Managing your PLR products in your Marketsy store is straightforward. You can:

  • Upload multiple product listings at once
  • Set up product details like price, images, and descriptions
  • Keep track of your stock
  • Organize products into categories
  • Make sure your products show up in search engines

This helps keep your store organized and makes sure your products are easy to find.

Secure Checkout and Payments

Marketsy stores make it easy to get paid. They include:

  • Safe payment methods
  • Acceptance of all major credit cards
  • Simple refund process
  • Options for discounts and coupons

You can start making money from your PLR products quickly with these built-in payment features.

Marketing and Promotions

Marketsy also offers tools to help you tell people about your store, like:

  • Email marketing
  • Connecting your store to social media
  • Setting up affiliate marketing
  • Tracking how well your store is doing

This helps you get more customers and sell more products.

Using Marketsy.ai is a great way to quickly start selling PLR products online. It's easy to set up, customize, and manage, letting you focus on selling your products.

Marketing Your PLR Products

Getting the word out about your PLR products is key to making sales and growing your online business. Here are straightforward ways to do just that:

Social Media Marketing

  • Post about your products on social media.
  • Use paid ads on sites like Facebook and Instagram to reach the people most likely to buy.
  • Build a group of followers interested in what you're selling.
  • Work with popular people on social media who can tell their followers about your products.

Email Marketing

  • Get people to sign up for your emails by giving away something free, like an ebook.
  • Regularly send out emails about your new products.
  • Give special deals to your email subscribers.

Content Marketing

  • Write blog posts about topics related to what you're selling.
  • Use links in your posts that lead back to your store.
  • Write articles for other websites in your field to get more people visiting your site.

SEO Optimization

  • Find out what words people use when they're looking for products like yours.
  • Make sure your website and product pages use these words so more people can find you.
  • Write articles that focus on these words to get higher up in search results.

Affiliate Marketing

  • Ask other people to sell your products for a share of the profit.
  • Offer them a good chunk of the sales to make it worth their while.
  • Give them everything they need to easily share about your products.

The trick is to use many different ways to talk to your potential customers. Focus on creating a community that likes and trusts what you offer. Try out various methods to see what works best with the people you want to reach.

When you're selling PLR products, it's really important to make sure you're doing everything by the book. Here's a quick guide to help you stay on the right side of the law:

Review the License Terms

Always read the license that comes with your PLR content. It tells you what you're allowed to do and what's off-limits. Make sure you understand it completely.

Even after you change PLR content, the original ideas are still protected by copyright. Learn about copyright laws and how to properly give credit for any information you use.

Cite Your Sources

If you include facts, quotes, or data from the PLR, be sure to mention where it came from, even if you've rewritten it. This shows you're honest.

Disclose Where Applicable

Sometimes, it might be a good idea to let your readers know that your content started as PLR. This is all about being upfront with your audience.

Don't Copy Verbatim

Don't just copy and paste from the PLR. Use your own words to share the information.

Add Enough Value

Make sure you really work on the PLR content before selling it. Update it, add new information, and make it better. This makes it valuable for your customers.

Check Platform Policies

If you're selling on platforms like Amazon, make sure your PLR products meet their rules. You don't want to get in trouble for not following their guidelines.

By keeping these points in mind, you can avoid legal problems and make sure your PLR business is solid. Just do your homework, be creative in making the PLR your own, and always be clear with your customers.


Selling PLR products can be a smart way to make money if you do it right. You get to use content that's already made, change it a bit to make it yours, and sell it to people who are interested.

Here's a quick recap of what we talked about:

  • PLR content saves you time and money. Instead of making something from the beginning, you can buy PLR products and adjust them. This way, you don't have to spend a lot of time on creating something new.
  • You can make PLR products fit your brand. By changing titles, covers, adding your own touch, and updating the info, you make these products reflect your style.
  • Pick topics that people want to spend money on. Look for subjects where people are looking for answers. Examples include health, business, and self-help.
  • Find good PLR sellers. Check out where you're buying from, look at the rules for using their content, read reviews, and start with a small purchase. This helps make sure you're getting quality stuff.
  • Quickly set up your shop with tools like Marketsy. These tools help you get your online store running fast. They handle the setup, make it easy to customize, manage your products, and help with marketing.
  • Use different ways to tell people about your products. Mix social media, email, blogs, SEO, and working with others to spread the word. This helps more people find out about what you're selling.
  • Be careful with copyright rules. Make sure you understand the rules for using PLR content, cite your sources, maybe tell your customers it's PLR, and really improve the content before you sell it. This keeps you out of trouble.

Selling PLR products takes some work, but it's easier than always making new stuff. With the right steps, like picking good topics, making changes to the content, setting up your store, and marketing, you can do well. The advice here should help you start strong.

What topic will you choose first? How will you make your PLR products unique? What's your plan for telling people about them? Use what you've learned to kick off your PLR business.

Can you make money with PLR products?

Yes, you can make money by selling PLR products. Here's how:

  • Pick really good PLR content that people are interested in.
  • Change the content to make it unique.
  • Create an online store to sell your products.
  • Use smart ways to let people know about your products.

Many people have built successful online businesses this way. If you take the time to make the content better and get the word out, you can earn money with PLR.

Can I sell PLR products on Etsy?

Yes, selling customized PLR products on Etsy is possible. Just remember to:

  • Make the content your own by updating and adding your personal touch.
  • List your products correctly according to Etsy's rules.
  • Follow Etsy's policies and be honest in your listings.

As long as you make the products truly yours, Etsy can be a great place to sell.

How does PLR work?

PLR stands for Private Label Rights. It's a way to buy content like ebooks or articles and then sell them as if you made them. When you buy PLR, you get:

  • Ready-made content.
  • The right to change and rebrand the content.
  • The freedom to use it however you want, personally or commercially.

This approach saves you the effort and cost of making content from scratch. You can tailor PLR content to fit your brand and sell it, keeping all the profit.

Can I publish PLR on Amazon?

No, you can't just put unchanged PLR content or ebooks on Amazon. Amazon doesn't allow you to resell PLR without making it significantly different.

But you can use PLR on Amazon if you:

  • Write the content in your own words or change it a lot.
  • Update any old information to make it current.
  • Add your own ideas and analysis.
  • Properly credit any sources you use.
  • Make sure the title, cover, and author details are unique.

As long as your final product is very different from the original PLR, you can sell it on Amazon. Just reposting PLR as is, though, is not allowed.

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