Improve your online courses: top tools for creators

Introduction

The online education industry has exploded in recent years, with the market estimated to reach over $350 billion by 2025. This rapid growth has led to heightened competition, as course creators fight to differentiate themselves and deliver truly transformational learning experiences. However, while creating remarkable online courses takes immense effort and skill, the work of a dedicated educator does not stop once a course launches.

With new competitors frequently entering the market, evolving student expectations, and rapid EdTech advancements, course creators must constantly evaluate ways to improve their existing offerings. By identifying gaps in their curriculum, implementing cutting-edge tools and techniques, and refining based on learner feedback and performance data, educators can continue providing tremendous value to students long after launch.

In this post, we’ll explore key strategies and technologies that online course creators should leverage to refine and upgrade their courses over time. We’ll cover critical elements like understanding your target audience, structuring intuitive learning pathways, developing compelling content, driving engagement through interactivity, ensuring excellent mobile experience, and using data analytics to implement enhancements.

By putting these methodologies into practice, you’ll be able to keep your online courses fresh, competitive, and pedagogically sound while accomplishing your overarching goals of delivering remarkable learning experiences. Let’s dive in!

Understanding Your Audience

The foundation of any successful course is an intimate understanding of your target students. Who are they? What motivates them? Where do they struggle? By gathering both quantitative analytics and qualitative insights around your learners, you can tailor and refine your course to directly address their unique needs, preferences, and pain points.

Quantitative Data

Leverage usage analytics and measurable performance indicators to reveal objective learning patterns:

Web analytics platforms like Google Analytics provide demographic info, content consumption trends, and dropout rates.
Enrollment numbers, completion rates, and test performance help identify concepts students struggle with.
Surveys and Net Promoter Scores deliver scaled learner feedback.
Sales funnels and UTM campaign tracking demonstrate how to better convert visitors into students.
A/B testing optimizes which course pages and assets resonate best.

Qualitative Data

Communicate directly with students to gain nuanced, subjective insights into their experience:

Interviews and focus groups uncover motivations, challenges, and feature requests.
Course reviews and testimonials capture the human experience in students' own words.
Social listening reveals community pain points and desires.
In-course polls provide instant learner feedback.
Usability testing identifies UX issues and opportunities.

Research Tools

Platforms like Marketsy.ai allow rapid creation of tailored landing pages, surveys, and profiles to quickly gain audience insights. Build detailed buyer personas and map out the student journey to deeply understand learners.

Structuring Your Course

With your audience research in hand, thoughtfully organize your curriculum into intuitive learning paths that scaffold concepts and align to objectives. Follow proven instructional design principles around sequencing, segmenting, and progression for maximum comprehension and retention.

Outlining Tools

Visually map out course architecture using mind mapping software, traditional outlines, index card methods or purpose-built outliners. Marketsy.ai lets you quickly spin up customizable course website outlines to organize topics.

Sequencing Tactics

Structure learning in an order optimized for student success:

Develop core competencies with electives for customization
Balance concrete examples and conceptual theory
Use spaced repetition of key concepts for improved recall
Follow knowledge scaffolding best practices starting simple
Accommodate different learning styles and modalities

Crafting Engaging Content

At the heart of any great online course is exceptional content presented in various formats tailored to diverse learning preferences. Follow proven multimedia design principles to clearly explain concepts and forge connections through storytelling and real-world examples.

Multimedia Tools

Combine formats for multifaceted, engaging lessons:

Interactive video lectures via Camtasia, Loom or Screencast-O-Matic
Professional graphics and diagrams with Adobe Creative Cloud
Animated explainers through Powtoon, Doodle, and Vyond
Infographics using Venngage, Infogram and Piktochart
Marketsy.ai for integrated multimedia course websites

Instructional Design

Employ evidence-based techniques to maximize pedagogical impact:

Gagne's 9 Events of Instruction
Retrieval practice through flashcards and practice questions
Adapting content for visual, auditory and kinetic learners
Mayer’s multimedia learning principles
Universal Design for Learning framework

Adding Interactive Elements

Strike a balance between passive content consumption and active knowledge application. Interactive elements like assessments, discussions, and gamification provide students opportunities to synthesize concepts and practice applying skills.

Assessment Tools

Evaluate and reinforce retention through practice:

Quizzes and surveys via Google Forms, SurveyMonkey and more
Gamified assessments through Kahoot, Quizlet and Quizizz
Advanced test creation with ClassMarker and Testmoz
Built-in quiz builders in Thinkific, Teachable and Udemy
Marketsy.ai for instant polls, calculators and interactive features

EdTech Solutions

Promote social learning and adaptive experiences:

Community building via Slack, Discord or Piazza
Short video exchanges through Flipgrid
Contextual discussions with Hypothesis and annotations
Adaptive learning paths powered by Smart Sparrow and EdApp
VR, AR and simulations for immersion

Optimizing for Mobile

Today's learners are increasingly on the go. Ensuring excellent mobile compatibility through responsive design is critical for enabling learning anytime, anywhere.

Mobile Course Platforms

Choose options optimized for mobile:

Progressive web apps providing native app experience
Mobile-first offerings from Thinkific, Teachable, EdX
Marketsy.ai's responsive course websites

Mobile Learning Design Tips

Short, digestible lessons for microlearning
Options to download videos and assets for offline access
Text and email-based reminders and notifications
Mobile access to cameras and microphones
Supplementary mobile-ready materials

Promoting Student Engagement

An engaged student is a successful student. Nurture motivation through community, communication, gamification and giving learners content control. Solicit feedback for continuous improvement.

Community Building

Foster connections between students:

Private Facebook groups and subreddits
Live events like webinars, Q&As and social hours
Peer work showcases and critiques
Study groups and cohort models
Always-on chat via Slack and Discord

Gamification

Points, badges and leaderboards
Levels and challenges
Avatars, unlockables and Easter eggs
Progress bars and completion stats

Analyzing and Improving Courses

Take an iterative, data-driven approach to course enhancement. Review analytics to spot issues. Brainstorm solutions based on audience insights. Roll out incremental improvements while gathering feedback.

Analytics Tools

Pinpoint areas for optimization:

Google Analytics for traffic and behavior data
Hotjar for funnel optimization and user recordings
Mixpanel and Amplitude for engagement and cohort analysis
Built-in LMS analytics like Thinkific Insights
Marketsy.ai's Google Analytics integration

Improvement Ideas

Re-record confusing lectures and add supplemental materials
Refine assignments and rubrics based on learner feedback
Update outdated resources and fix broken links
Add more practice exercises to difficult concepts
Reorganize course structure and sequencing

Conclusion

Creating remarkable online learning experiences is an evolving endeavor. By continuously evaluating new methods and technologies through the lens of audience needs, online educators can enhance engagement, outcomes, and competitiveness. Use the strategies outlined here to spark ideas on improving your own courses over time. Your students will thank you!