How to Create and Set Up Meta Pixel (formerly Facebook Pixel) on Your Shop Built with Marketsy.ai

In this article, you will learn how to create and connect Meta Pixel (form. Facebook Pixel) to your store. You will connect it in a manual way, but no worries, it’s a pretty straightforward and well-described process.

Creation of a Meta Pixel

The most relevant article about setting up and installing a Meta Pixel is published by Meta here. If the link doesn’t work, let us know and we will look for a fresher one.

The process of setting up done by us is on the screenshots below.

Go to Meta Events Manager
Click “Connect New Data Source“
Create or select your dataset
Choose “Web“
Click “Manually“ → “Meta Pixel Only“. We DO NOT SUPPORT Conversions API at the moment, but you can ask about it. If we have enough requests, we can prioritise this task.
⚠️ ATTENTION ⚠️. Click “See instructions“ in the next step. I have no idea how to see this instruction any other way

Setting up of a Meta Pixel

Then copy code from the set up instructions
Go to the Custom HTML page setting of your store. A direct link to this page is here.
Paste your code into the <head> custom HTML code section
And Save
After that, you can “Go To Pixel Overview”. And perform a few actions on your website: add anything to cart, place a test order, just walk around pages.
In a couple of minutes, you will see new events in your Pixel dashboard.