How to Add Meta Pixel into a Marketsy.ai storefront?

Marketsy.ai supports native integration with Google Analytics and Meta Pixel, including server-side Conversions API.

Unfortunately, Meta's interface can be quite complex, so we created this guide to simplify the integration for our users.

How to get Pixel ID and Auth Token

To connect your Pixel to Marketsy using Meta CAPI, follow the quick setup below.

1. Go to Meta Events Manager
   Visit: https://business.facebook.com/events_manager2
2. Select Your Data Source
   In the left sidebar, click Data Sources, then choose the one you want to use (e.g. Meta CAPI Integration).
3. Go to Settings
   Copy the Dataset ID, it’s your Pixel ID.
4. Scroll Down to the "Conversions API" Section
   You’ll find several options to set it up. For Marketsy, we use the "Set up direct integration" method.
5. Generate Access Token
   Click “Generate access token” and copy the token. This is your secure key for sending CAPI events from the server.
6. Paste this token into your Marketsy store's Meta integration settings. We’ll use it behind the scenes to send events like product views, purchases, and add-to-carts directly to Meta. This ensures your conversion tracking works reliably, even when cookies don’t

💡 Keep the Meta auth token safe and never expose publicly

🖼️ Visual Reference

Use the image below as a visual walkthrough of the steps above: