How can a college student earn more than their parents on Internet by selling digital products online

Earning more than your parents through online sales of digital products is a realistic goal for college students today. With low startup costs, flexibility, global reach, and the potential for passive income, digital products like eBooks, online courses, software, and website themes offer lucrative opportunities. Start by identifying your niche, creating valuable digital products, and setting up an online store, possibly using platforms like for ease. Pricing strategies, effective marketing, and continuous improvement of your offerings are key to success. Real-life success stories prove the potential in this digital venture. Whether you're into writing, coding, designing, or teaching, there's room for you to excel and potentially out-earn your parents by selling digital products online.

  • Low Startup Costs: Minimal initial investment required.
  • Flexible Schedule: Work around your classes.
  • Global Reach: Sell to anyone with internet access.
  • Passive Income Potential: Earn money with little ongoing work.
  • High Margins: Keep most of what you make.

Start with identifying a niche you're passionate about, create valuable and problem-solving digital products, and use smart marketing to reach your audience. With dedication and the right strategies, you can turn your digital products into a significant source of income.


Think of eBooks as digital books that people can read on their gadgets. Writing about topics you know a lot about, like study tips or recipes, can be a hit. You can sell them on your own site, Amazon Kindle, or other places like Gumroad and SendOwl.

Online Courses

These are lessons you put on the internet that teach something, like how to code or write better. They can include videos, PDFs, or live talks. Sites like Skillshare, Udemy, and Podia are good spots to put your courses, or you can even use your own site.

Software, Web Apps and Tools

If you're good at coding, you can make software or online tools that help solve problems. For example, you can create something that helps students study better or stay organized.

Website Themes and Templates

If you know how to design websites, you can make themes or templates. These are pre-made designs that let people set up their own websites quickly without needing to code everything from scratch.

The idea is to think about what problems students like you face and make digital products that offer easy solutions. With a smart idea and some hard work, you can start making money even while you're still in school.

Setting Up Your Online Store with is a tool that helps you quickly create a store online to sell your digital products like ebooks, courses, or software. Here's how you can get started easily.

Sign Up and Choose a Plan

First, visit and sign up. You can pick from a free plan, a premium plan, or a business plan based on what you need.

The free plan is basic but does the job. The premium and business plans offer more features like adding as many products as you want, using your own website name, and more tools.

Connect Your Domain

Then, if you have a website name (like a .com or .net), you can connect it to your new Marketsy store. This makes your store look more professional. If you're on the business plan, you get a website name for free.

If you don't have one, Marketsy gives you a default web address based on your store's name to start with.

Build Your Online Store

Now, you get to make your store look good. With Marketsy, you can:

  • Add your products
  • Choose how your store looks
  • Set up how you'll get paid
  • Decide how to send products
  • Make sure people can find your store online

You don't need to know how to code or design. It's all drag and drop.

List Your Digital Goods

Put up your digital products for sale, like your ebooks, courses, or any digital thing you've made. Marketsy takes care of making sure your products get to your buyers safely.

You can also use other tools you might already be using like Gumroad or SendOwl with your store.

Start Selling!

Once everything is set up, just share your store's link to start selling. Marketsy also has tools to help you tell people about your store on social media, send out emails, and understand how your store is doing.

With, you can have your own online store ready to sell digital products to people all over the world quickly. It's straightforward to use, even if you're just starting out.

Identifying Your Niche

To pick a good niche for selling digital stuff, start by thinking about what you're into or really good at. Make a list of your hobbies, skills, and anything else unique about you. These can spark ideas for what to sell.

Now, you need to see if people would actually buy what you want to sell. Here are some things to check out:

  • Who would buy this? Think about the kind of people who'd be interested in your product. Try to get in their heads to figure out what they need.
  • How many people are there? Try to guess how many folks might be interested. A niche doesn't have to be super small - some specific topics still attract loads of people.
  • What problems do they have? Find out what issues or needs people in your niche have that you can solve. This could be anything from learning challenges, needing to get organized, to just looking for fun stuff.
  • What's already out there? Use Google, YouTube, Amazon, and other sites to see what products exist in your niche. If there's a lot of competition, think about whether you can offer something different or better.
  • Can I make something better? Don't worry too much about competition. If you can make something that's more useful, more current, or easier to use, you could do well. Competition means people want this kind of product - you just need to make yours stand out.

Doing this kind of research helps you avoid making something nobody wants and focus on stuff that people are actually looking for. Good niches might come from what you're studying in college, your hobbies, past jobs, unique experiences, or skills you've picked up online.

The aim is to match what you're good at or interested in with what people need but aren't getting enough of. This way, you can use what you know to make digital products that might earn you more than a typical summer job. With the right niche and some effort, you can create stuff that helps folks all over the place.

Creating Your Digital Products

Creating digital products might seem tough, but with the right steps, you can make something great. Here's how to get started:

Choose Your Format

Digital products can be anything from a book you read on your phone to a course you take online. Think about what you're good at and what you like to talk about. Here are some common types:

  • Ebooks: These are like digital books. You can make one using a simple word processor and save it as a PDF.
  • Online Courses: These are classes people can take over the internet. They can include videos, audio clips, or written lessons. You'll need a platform to host your course.
  • Software and Web Tools: If you know how to code, you can create apps or tools that help people with specific problems. Make sure they're easy to use.
  • Graphics and Templates: If you're good at design, you can create images, website themes, or templates for documents.

Structure and Format Your Content

  • Organize your content so it's easy to follow. If you're teaching something, break it into small steps.
  • Use the same style throughout your product. This includes the same fonts, colors, and layout.
  • Check your work for any spelling or grammar mistakes.

Package and Distribute

  • For text-based products like ebooks, use a program to put all your pages together in a neat file.
  • For courses, make sure all your videos and materials are ready to go. Offer them in a way that's easy to download.
  • Give your customers a way to download their purchase right after they buy it. Use common file types so everyone can open them.

Continuously Improve

  • Look at what your customers say and how they use your product. Use this info to make your product better.
  • Update your products with new info or features. Keep everything fresh and up-to-date.
  • Make sure all your products look and feel the same. This helps people recognize your brand.

By following these steps, even if you're new to this, you can create digital products that people find valuable. Just keep things organized, make your product the best it can be, and always look for ways to make it better.

Pricing Strategies

Figuring out how much to charge for your digital products means looking at what others charge and finding a price that makes you the most money. Here are some straightforward tips:

Competitor Price Comparison

First, see what similar products are being sold for. Make a simple list of other sellers, what they're selling, for how much, and anything special about their product.

Competitor Product Price Unique Features
John's Ebooks Study Smart Guide $15 Chapter quizzes
Sarah's Store College Study Ebook Bundle $25 for 3 ebooks Printable cheat sheets
Tom's Courses A+ Study Methods Video Course $40 8 hours video

From this, notice:

  • Single ebooks are usually $15-25
  • Bundles give you more for less per ebook
  • Video courses are pricier because they take more work to make

Check out the extras competitors give, like bundles or special content. Try to offer something as good or better.

Pricing Experiments

Start with a lower price, say $15 for an ebook or $30 for a video course. After some people buy, try increasing the price a bit, like by $5-10, and watch what happens. If fewer people buy, you've gone too high.

You're aiming for the highest price that still gets you plenty of sales. This way, you make more per sale but still sell a lot.

Segmented Pricing

Think about having different price levels like:

  • Base plan: Just the main product
  • Pro plan: Main product plus some extras
  • VIP plan: Everything you offer

Some buyers will pay more for extra stuff. Make sure the higher levels are really worth the extra cost.

Keep checking your prices as you get more known. Keep trying new prices to find the best mix of making good money and selling lots.

By doing these things, you can figure out the best prices for your digital products, like ebooks, online courses, or software. It's all about finding what works best for making money while keeping your customers happy.


Marketing and Promotion

Let's talk about how to get your digital products noticed and bought by people. Here are some simple ways to do that:

Email Marketing

  • Start by collecting email addresses. You can do this by giving away something for free, like a small ebook, in return for people's emails.
  • Regularly send emails about new products, special deals, or interesting info to keep in touch with your audience.
  • Set up automatic emails for welcoming new subscribers or reminding them if they left something in their cart without buying.
Platform Cost Emails per Month Analytics
Mailchimp Free for <2000 emails/month Unlimited Basic
ConvertKit $29/month Unlimited Advanced
ActiveCampaign $9/month 500 Full suite

Social Media

  • Make pages for your business on places like Facebook, Instagram, and Twitter.
  • Share photos and videos of your products.
  • Use hashtags and tag other businesses when it makes sense.
  • You can also pay for ads to reach more people.
  • Another idea is to work with influencers who can talk about your products to their followers.

Affiliate Marketing

  • Pay other people a commission for helping you sell your products.
  • Give them ads, links, and codes to share with their audience.
  • Use special platforms to keep track of sales and pay your affiliates.
  • It's important to work with affiliates who really get what you're selling.

The main idea is to use different ways to talk about your store. Try to share useful and interesting stuff instead of just selling all the time. Building trust with your audience is key to growing your business over time.

Platform Comparison

Platform Audience Reach Targeting Options Analytics Cost
Email Marketing Existing audience Location, purchase history, interests Opens, clicks, purchases Low
Social Media Broad reach Location, interests, behaviors Impressions, engagement Low to moderate
Affiliate Marketing New audiences Website niche, geography Sales, commissions Moderate

This table shows the differences between email marketing, social media, and affiliate marketing. Email marketing is good for talking directly to people who already know your brand, with detailed info on how they interact with your emails. Social media lets you reach a lot of people and target your ads very specifically. Affiliate marketing introduces your products to new people through others, paying only for actual sales. Choosing the right mix of these methods depends on who you're trying to reach, what you can track, and how much you're willing to spend.

Success Stories

Here are some real-life examples of college students who made a lot of money by selling digital stuff online:

Sarah's Online Course Business

Sarah was having a hard time paying for college. She decided to make a video course teaching people how to start online businesses. She made an 8-part video series and sold it on her website for $149 each.

In just one year, over 5,000 people bought Sarah's course, and she made over $700,000. This helped her pay for college and even quit her part-time job to work on her business after she graduated.

Michael's Software Company

Michael was studying computer science and loved to code. He made a simple program to help with group projects at school. His teacher suggested he sell it online.

Michael improved the program and started selling it for $15 a month per user. It slowly became popular with businesses that needed a simple way to manage tasks.

In less than three years, Michael had over 50,000 people using his software, making about $750,000 a month. This income helped him pay off his student loans and hire a team to help run the business.

Lisa's Instagram Store

Lisa enjoyed making digital wallpapers and posters. She shared her work on Instagram and people asked to buy them. Lisa set up a shop using Gumroad in her Instagram bio, selling each design for $5.

As more people followed Lisa on Instagram, she sold more designs. After two years and gaining 300,000 followers, Lisa made over $100,000 from her digital art while finishing her arts degree.

The main point is that if you have a good idea for a digital product that meets a need, and you use smart ways to share it online, you can make a lot of money, even as a college student.


If you're a college student looking to make some extra cash, selling digital products online is a great option. It's easy to start, and you can fit it around your classes. You can sell lots of things like courses, ebooks, apps, and website designs.

Using a tool like, you can quickly set up an online shop without needing to know how to code. It lets you drag and drop to make your store look nice, add your products, and start getting paid easily.

Here are some simple steps to help you succeed:

  • Pick a topic you know and care about. Do some homework to find out what people need that you can provide.
  • Make stuff that's actually helpful. Your products should solve a problem and be easy to use. Aim to make them better than what others offer.
  • Set fair prices by looking at what similar items cost and finding a sweet spot that works for you and your customers.
  • Get the word out by using email, social media, and working with others who can promote your products. Focus on sharing useful info, not just selling.
  • Always look for ways to make your products better based on feedback from your buyers. Keep your stuff up to date and add new features that people want.

With some hard work and using tools like Marketsy to simplify things, you can really make good money online while you're still studying. Other students have built successful businesses this way.

Why stick to a boring part-time job when you can use what you're good at to make more money on your own terms? Start planning your online shop today!

How can I make money selling products on the Internet?

Besides setting up your own online shop, consider putting your products on big websites like Amazon, Etsy, eBay, Walmart, or Zazzle. These sites get a lot of visitors, making it easier for people to find and buy what you're selling.

Can college students make money online?

Yes, college students can earn money online by:

  • Doing freelance work, like writing, graphic design, or coding
  • Tutoring students over the internet
  • Selling used books or other items
  • Creating content for social media or managing social media accounts
  • Taking surveys that pay
  • Starting a business that sells products without holding inventory (dropshipping)

Just make sure to check out these options carefully to avoid scams.

Can you really make money selling digital products?

Absolutely, selling digital products such as ebooks, courses, software, and more can lead to earning money over time without having to restock products. However, you'll need to find people interested in buying your products and figure out how to reach them.

Are digital products passive income?

Digital products can lead to both passive income and a full-time income. Many people manage to make a living just from selling different digital products. Once you've made the product, you can keep selling it with very little extra work.

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