12 Best AI Sentiment Analysis Tools 2024
Sentiment analysis tools help businesses understand customer opinions and emotions about their brand, products, or services. By analyzing customer feedback, reviews, and social media conversations, these tools provide valuable insights into what people like or dislike.
Here are the top 12 sentiment analysis tools for 2024:
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MonkeyLearn: Offers customizable models, real-time insights, and easy integration with platforms like Zendesk and Google Sheets.
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Brandwatch: Provides social media listening, influencer identification, sentiment analysis, and real-time monitoring.
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Lexalytics: Offers high accuracy, customizable models, and support for multiple languages.
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Repustate: Provides multi-language sentiment analysis, entity recognition, topic modeling, and customizable sentiment models.
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Clarabridge: Offers comprehensive analytics, customizable models, and support for multiple languages.
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Aylien: Monitors news content, identifies trends, and analyzes sentiment with high accuracy.
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Talkwalker Quick Search: Provides real-time sentiment analysis, instant brand overviews, and trend research.
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MeaningCloud: Offers high accuracy, customizable models, and support for multiple languages.
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HubSpot Service Hub: Provides comprehensive analytics, customizable models, and support for multiple languages.
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Hootsuite Insights: Offers real-time monitoring, competitive analysis, and customizable dashboards.
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Meltwater: Provides real-time monitoring, competitive analysis, and customizable dashboards.
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Sprout Social: Offers real-time monitoring, easy integration with ecommerce platforms, and comprehensive dashboards.
Quick Comparison
| Tool | Real-time Analysis | Easy Integration | Customizable Models | Multilingual Support | Comprehensive Dashboard |
|---|---|---|---|---|---|
| MonkeyLearn | ✓ | ✓ | ✓ | ||
| Brandwatch | ✓ | ✓ | ✓ | ||
| Lexalytics | ✓ | ✓ | ✓ | ✓ | |
| Repustate | ✓ | ✓ | ✓ | ✓ | |
| Clarabridge | ✓ | ✓ | ✓ | ||
| Aylien | ✓ | ✓ | ✓ | ✓ | |
| Talkwalker Quick Search | ✓ | ✓ | ✓ | ||
| MeaningCloud | ✓ | ✓ | ✓ | ||
| HubSpot Service Hub | ✓ | ✓ | |||
| Hootsuite Insights | ✓ | ✓ | |||
| Meltwater | ✓ | ✓ | |||
| Sprout Social | ✓ | ✓ | ✓ |
By leveraging these sentiment analysis tools, businesses can improve customer experiences, identify areas for improvement, stay ahead of the competition, and make data-driven decisions to drive growth.
1. MonkeyLearn
Real-time Analysis Capabilities
MonkeyLearn is a powerful AI sentiment analysis tool that analyzes text data in real-time. This allows you to track brand sentiment as it happens, respond promptly to customer feedback, and make informed decisions.
Easy Integration with Ecommerce Platforms
MonkeyLearn integrates seamlessly with popular ecommerce platforms like Zendesk and Google Sheets. You can also use MonkeyLearn's API to connect sentiment analysis tools to your stack if you have coding skills. This flexibility ensures a smooth addition to your existing workflow.
Customizable Sentiment Analysis Models
MonkeyLearn allows you to build customized sentiment analysis models without requiring coding knowledge. You can train your model using your own business data and criteria, enabling it to recognize industry-specific language and define each level of sentiment in relation to your business.
Comprehensive Dashboard and Reporting Features
MonkeyLearn offers a user-friendly dashboard and reporting features that provide detailed insights into your sentiment analysis results. You can connect your results to MonkeyLearn Studio to visualize your data and gain valuable insights. This comprehensive reporting enables you to identify trends, track changes in customer sentiment, and make data-driven decisions to improve your business.
| Feature | Description |
|---|---|
| Real-time Analysis | Analyze text data in real-time to track brand sentiment and respond promptly to customer feedback |
| Easy Integration | Integrate with popular ecommerce platforms like Zendesk and Google Sheets, or use the API for custom connections |
| Customizable Models | Build customized sentiment analysis models using your own business data and criteria |
| Comprehensive Reporting | Gain detailed insights into sentiment analysis results with user-friendly dashboard and reporting features |
2. Brandwatch
Brandwatch is a sentiment analysis tool that provides a comprehensive platform for social listening, sentiment analysis, and brand monitoring. With Brandwatch, ecommerce businesses can monitor online mentions, understand customer opinions, detect sentiment fluctuations, and measure brand visibility in real-time.
Real-time Analysis Capabilities
Brandwatch offers real-time analysis, enabling businesses to track brand sentiment as it happens. This allows for prompt responses to customer feedback and informed decision-making.
Multilingual Support
Brandwatch supports multiple languages, making it ideal for global businesses. This feature enables businesses to monitor brand sentiment across different regions and languages.
Image Insights
Brandwatch's "image insights" feature tracks how logos are shared across online sources and where they appear. This feature provides valuable insights into brand visibility and reputation beyond text-based data.
Comprehensive Dashboard and Reporting Features
Brandwatch offers a user-friendly dashboard and reporting features that provide detailed insights into sentiment analysis results. Businesses can connect their results to gain valuable insights, identify trends, track changes in customer sentiment, and make data-driven decisions.
| Feature | Description |
|---|---|
| Real-time Analysis | Track brand sentiment as it happens and respond promptly to customer feedback |
| Multilingual Support | Monitor brand sentiment across different regions and languages |
| Image Insights | Track logo shares and appearances across online sources |
| Comprehensive Reporting | Gain detailed insights into sentiment analysis results and make data-driven decisions |
3. Lexalytics
Lexalytics is a sentiment analysis tool that offers a cloud-based API and an on-premise solution for data scientists and architects. This powerful NLP sentiment analysis system can be customized to meet specific needs, although a data science background is required to understand how the Lexalytics API works.
Real-time Analysis Capabilities
Lexalytics provides a comprehensive business intelligence tool that allows ecommerce businesses to track customer feedback in real-time. This enables prompt responses to customer feedback and informed decision-making.
Easy Integration with Ecommerce Platforms
Lexalytics offers flexible integration options, including Java, PHP, Python, and.NET/C# bindings, making it easy to integrate with various ecommerce platforms.
Industry-Specific Use Cases
Lexalytics provides tailored solutions for various industries, including hotels, restaurants, retail, pharma, and voice of employee. For example, in the retail industry, Lexalytics helps businesses understand customer interactions with staff, products, and locations throughout their shopping experience.
| Feature | Description |
|---|---|
| Real-time Analysis | Track customer feedback in real-time |
| Easy Integration | Integrate with various ecommerce platforms using flexible API bindings |
| Industry-Specific Use Cases | Benefit from tailored solutions for various industries |
By leveraging Lexalytics' powerful sentiment analysis capabilities, ecommerce businesses can gain valuable insights into customer opinions and make data-driven decisions to improve their brand reputation and customer satisfaction.
4. Repustate
Real-time Sentiment Analysis
Repustate is a highly customizable platform that helps ecommerce businesses track brand sentiment in real-time. Its advanced features, such as trend spotting, image analysis, custom classifiers, and AI-powered search, simplify complex data interpretation. This enables businesses to make informed decisions quickly and stay competitive.
Multilingual Support
Repustate supports 23 languages, making it ideal for global businesses. It can process 1,000 reviews per second, allowing businesses to analyze large volumes of data quickly and efficiently.
Customizable Sentiment Models
Repustate's solution is highly customizable, enabling businesses to create custom sentiment rules and aspects without requiring coding expertise. This feature ensures accurate results tailored to specific business needs.
Comprehensive Dashboard and Reporting
Repustate's platform provides a comprehensive visualization dashboard that offers fine-grained insights. The dashboard is designed to provide actionable insights, enabling businesses to make data-driven decisions. The platform is also available as a standalone API, compatible with external dashboards like PowerBI or Tableau, making it easy to integrate with existing systems.
| Feature | Description |
|---|---|
| Real-time Analysis | Track brand sentiment in real-time |
| Multilingual Support | Supports 23 languages |
| Customizable Sentiment Models | Create custom sentiment rules and aspects without coding |
| Comprehensive Dashboard and Reporting | Get actionable insights with a comprehensive visualization dashboard |
5. Clarabridge
Clarabridge is a text and speech analytical tool that helps businesses extract insights from customer feedback across various touchpoints. Its NLP engine evaluates interactions to provide a contextual understanding of customer opinions.
Real-time Analysis
Clarabridge offers real-time analysis, enabling ecommerce businesses to track brand sentiment as it happens. This feature allows businesses to respond promptly to customer feedback, improving customer satisfaction and loyalty.
Easy Integration
Clarabridge's solution integrates seamlessly with various ecommerce platforms, making it easy to implement and start analyzing customer feedback quickly.
Multilingual Support
Clarabridge supports multiple languages, making it ideal for global ecommerce businesses. This feature enables businesses to analyze customer feedback from diverse regions and languages.
| Feature | Description |
|---|---|
| Real-time Analysis | Track brand sentiment in real-time |
| Easy Integration | Seamless integration with ecommerce platforms |
| Multilingual Support | Supports multiple languages |
6. Aylien
Aylien is a valuable tool for PR and communications teams to monitor and analyze sentiment in news content. This AI-powered tool uses entity-level sentiment analysis to determine the sentiment behind each individual entity discussed in a single news piece.
Real-time Analysis Capabilities
Aylien's real-time analysis capabilities enable ecommerce businesses to track brand sentiment as it happens. This feature allows businesses to respond promptly to customer feedback, improving customer satisfaction and loyalty.
Easy Integration with Ecommerce Platforms
Aylien's solution integrates seamlessly with various ecommerce platforms, making it easy to implement and start analyzing customer feedback quickly.
Multilingual Support
Aylien supports multiple languages, making it ideal for global ecommerce businesses. This feature enables businesses to analyze customer feedback from diverse regions and languages.
| Feature | Description |
|---|---|
| Real-time Analysis | Track brand sentiment in real-time |
| Easy Integration | Seamless integration with ecommerce platforms |
| Multilingual Support | Supports multiple languages |
7. Talkwalker Quick Search
Talkwalker Quick Search is a powerful AI sentiment analysis tool that helps ecommerce businesses track brand sentiment in real-time. This tool provides instant brand overviews, real-time trend research, and instant content ideation.
Real-time Sentiment Analysis
Talkwalker Quick Search offers real-time sentiment analysis, allowing businesses to monitor customer feedback and opinions as they happen. This feature enables prompt responses to customer concerns, improving customer satisfaction and loyalty.
Easy Integration
Talkwalker Quick Search integrates seamlessly with various ecommerce platforms, making it easy to implement and start analyzing customer feedback quickly.
Multilingual Support
Talkwalker Quick Search supports multiple languages, making it ideal for global ecommerce businesses. This feature enables businesses to analyze customer feedback from diverse regions and languages.
| Feature | Description |
|---|---|
| Real-time Analysis | Track brand sentiment in real-time |
| Easy Integration | Seamless integration with ecommerce platforms |
| Multilingual Support | Supports multiple languages |
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8. MeaningCloud
MeaningCloud is a powerful AI sentiment analysis tool that helps ecommerce businesses track brand sentiment in real-time. This tool offers a range of features that make it an ideal choice for businesses looking to gain valuable insights into customer opinions.
Real-time Analysis Capabilities
MeaningCloud's Sentiment Analysis API combines features that optimize the accuracy of each application. It extracts the general opinion expressed in a tweet, post, or review, and detects a specific sentiment for an object or any of its qualities.
Comprehensive Dashboard and Reporting Features
The API identifies opinions and facts, distinguishing between the expression of an objective fact or a subjective opinion. It also detects comments in which what is expressed is the opposite of what is said.
| Feature | Description |
|---|---|
| Real-time Analysis | Track brand sentiment in real-time |
| Comprehensive Dashboard | Identify opinions and facts, detect irony |
| Multilingual Support | Supports multiple languages |
9. HubSpot Service Hub
HubSpot Service Hub is a powerful AI sentiment analysis tool that helps ecommerce businesses track brand sentiment in real-time. This tool offers a range of features that make it an ideal choice for businesses looking to gain valuable insights into customer opinions.
Easy Integration with Ecommerce Platforms
HubSpot Service Hub is designed to be user-friendly, making it easy to integrate with various ecommerce platforms. This means you can start analyzing customer feedback quickly and respond promptly to customer concerns.
Comprehensive Dashboard and Reporting Features
The tool comes with a comprehensive dashboard that provides a detailed overview of customer opinions and sentiment. With HubSpot Service Hub, you can:
| Feature | Description |
|---|---|
| Real-time Analysis | Track brand sentiment as it happens |
| Easy Integration | Integrate with ecommerce platforms seamlessly |
| Comprehensive Dashboard | Identify opinions and facts, detect irony |
10. Hootsuite Insights
Hootsuite Insights is a powerful AI sentiment analysis tool that helps ecommerce businesses track brand sentiment in real-time. This tool offers a range of features that make it an ideal choice for businesses looking to gain valuable insights into customer opinions.
Real-time Analysis Capabilities
Hootsuite Insights provides real-time access to data from over 100 million sources in more than 50 languages. This enables you to monitor conversations across social media, blogs, forums, and more, and respond promptly to customer concerns.
Multilingual Support
With Hootsuite Insights, you can analyze sentiment in multiple languages, making it an ideal choice for businesses with a global presence.
Comprehensive Dashboard and Reporting Features
The tool comes with a comprehensive dashboard that provides a detailed overview of customer opinions and sentiment. You can filter your mentions by language, location, and gender, helping you build a more structured and detailed market segment.
| Feature | Description |
|---|---|
| Real-time Analysis | Monitor conversations across social media, blogs, forums, and more |
| Multilingual Support | Analyze sentiment in multiple languages |
| Comprehensive Dashboard | Filter mentions by language, location, and gender |
11. Meltwater
Meltwater is a SaaS solution that helps communication professionals across all industries create digital marketing strategies to monitor media on social networks and manage influencer marketing. This tool is suitable for SMEs to large enterprises, with clients across all industries.
Features
Meltwater offers a range of features that make it an ideal choice for ecommerce businesses looking to track brand sentiment in real-time. Some of its key features include:
| Feature | Description |
|---|---|
| Campaign Analytics | Analyze campaign performance |
| Dashboard | Visualize data in a comprehensive dashboard |
| Email Alerts | Receive notifications for important mentions |
| Influencer Relationship Management | Manage influencer relationships |
| Influencer Tracking | Track influencer performance |
| Keyword Filtering | Filter mentions by keywords |
| Real-Time Data | Access real-time data |
| Sentiment Analysis | Analyze sentiment in real-time |
| Social Performance Management | Manage social media performance |
| Template Management | Manage templates for reporting |
Real-time Analysis Capabilities
Meltwater provides real-time access to data, enabling you to monitor conversations across social media, blogs, forums, and more. This feature allows you to respond promptly to customer concerns and stay on top of brand sentiment.
Comprehensive Dashboard and Reporting Features
The tool comes with a comprehensive dashboard that provides a detailed overview of customer opinions and sentiment. You can filter your mentions by language, location, and gender, helping you build a more structured and detailed market segment.
| Feature | Description |
|---|---|
| Real-time Analysis | Monitor conversations across social media, blogs, forums, and more |
| Comprehensive Dashboard | Filter mentions by language, location, and gender |
12. Sprout Social
Sprout Social is an all-in-one social media management platform that helps marketers understand their customers' needs. It uses AI-driven technology to process large amounts of data quickly.
Real-time Analysis
Sprout's listening solution provides real-time access to data, enabling you to monitor conversations across social media, blogs, forums, and more. This feature allows you to respond promptly to customer concerns and stay on top of brand sentiment.
Easy Integration
Sprout Social offers seamless integration with various ecommerce platforms, making it easy to incorporate sentiment analysis into your existing workflow. With Sprout, you can action insights directly into your social strategy within the platform.
Comprehensive Dashboard
The platform offers a comprehensive dashboard that provides a detailed overview of customer opinions and sentiment. You can track these insights over time, while also filtering individual posts by sentiment to triage high-priority customer service requests.
| Feature | Description |
|---|---|
| Real-time Analysis | Monitor conversations across social media, blogs, forums, and more |
| Easy Integration | Integrate with ecommerce platforms seamlessly |
| Comprehensive Dashboard | Track insights over time and filter posts by sentiment |
Tool Comparison
Here's a comparison of the 12 sentiment analysis tools, highlighting their key features, pricing, and benefits:
| Tool | Key Features | Pricing | Benefits |
|---|---|---|---|
| MonkeyLearn | Social media monitoring, sentiment analysis, customer feedback | Starts at $299/month | Easy integration, customizable models, real-time insights |
| Brandwatch | Social media listening, influencer identification, sentiment analysis | Starts at $1000/month | Real-time monitoring, competitive analysis, customizable dashboards |
| Lexalytics | Semantic analysis, sentiment analysis, text analytics | Starts at $999/month | High accuracy, customizable models, support for multiple languages |
| Repustate | Multi-language sentiment analysis, entity recognition, topic modeling | Starts at $199/month | High accuracy, customizable models, support for multiple languages |
| Clarabridge | Customer feedback analysis, sentiment analysis, text analytics | Custom pricing | Comprehensive analytics, customizable models, support for multiple languages |
| Aylien | Sentiment analysis, entity recognition, topic modeling | Starts at $99/month | High accuracy, customizable models, support for multiple languages |
| Talkwalker Quick Search | Social media listening, influencer identification, sentiment analysis | Custom pricing | Real-time monitoring, competitive analysis, customizable dashboards |
| MeaningCloud | Sentiment analysis, entity recognition, topic modeling | Starts at $99/month | High accuracy, customizable models, support for multiple languages |
| HubSpot Service Hub | Customer feedback analysis, sentiment analysis, text analytics | Starts at $45/month | Comprehensive analytics, customizable models, support for multiple languages |
| Hootsuite Insights | Social media listening, influencer identification, sentiment analysis | Starts at $99/month | Real-time monitoring, competitive analysis, customizable dashboards |
| Meltwater | Social media listening, influencer identification, sentiment analysis | Custom pricing | Real-time monitoring, competitive analysis, customizable dashboards |
| Sprout Social | Social media listening, influencer identification, sentiment analysis | Starts at $99/month | Real-time monitoring, competitive analysis, customizable dashboards |
Final Thoughts
Choosing the right sentiment analysis tool can be overwhelming, but by considering your business needs, you can unlock the power of customer sentiment analysis. Whether you're looking to monitor social media conversations, analyze customer feedback, or gain insights into customer emotions, there's a tool that can help.
Benefits of Sentiment Analysis
By leveraging sentiment analysis tools, ecommerce businesses can:
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Improve customer experiences through personalized interactions
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Identify areas for improvement and optimize operations
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Stay ahead of the competition by monitoring brand reputation and customer sentiment
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Make data-driven decisions to drive business growth
Conclusion
Selecting the right sentiment analysis tool is a critical step in harnessing the power of customer sentiment for ecommerce businesses. By considering the tools listed in this article, you can take the first step towards driving business growth.
FAQs
What is a sentiment analysis tool?
A sentiment analysis tool helps businesses understand public opinions and emotions about their brand, products, or services. It analyzes customer feedback, reviews, and social media conversations to provide insights into what people like or dislike.
What is the best sentiment analysis tool?
The best sentiment analysis tool depends on your business needs and goals. Here are some popular options:
| Tool | Key Features |
|---|---|
| Aylien | Monitors news content, identifies trends, and analyzes sentiment |
| MonkeyLearn | Offers customizable models, real-time insights, and easy integration |
| Brandwatch | Provides social media listening, influencer identification, and sentiment analysis |
Choose a tool that fits your business requirements and helps you make informed decisions.