10 Content Ideas To Help You Sell Your Digital Products

Looking to boost your digital product sales? Here's a quick guide on content strategies that can help. From leveraging educational blog posts and how-to guides to engaging through video tutorials and customer success stories, this article covers 10 effective content ideas. Dive into email marketing campaigns, offer free samples or trials, host interactive webinars, design eye-catching infographics, run social media contests, and collaborate with influencers. Whether you're selling eBooks, online courses, or software, these tactics aim to increase visibility, establish trust, and drive sales. Let's explore how to effectively use content to connect with your audience and sell more digital products.

  • Educational Blog Posts
  • How-to Guides
  • Video Tutorials
  • Customer Testimonials and Success Stories
  • Email Marketing Campaigns
  • Free Samples or Trials
  • Interactive Webinars
  • Infographics
  • Social Media Contests
  • Collaborations with Influencers

By incorporating these content ideas into your marketing strategy, you can attract more potential customers, showcase your expertise, and ultimately, increase your digital product sales.

1. Educational Blog Posts

Educational blog posts help you show off what you know and give your readers something useful. Here are some simple ideas:

  • Beginner's guides: Write posts that help newcomers understand the basics. For example, "A Simple Guide to Starting in Digital Marketing".

  • Step-by-step tutorials: Teach readers how to do something with clear steps and pictures. Like "Setting Up Your First Online Course in 5 Easy Steps".

  • Industry insights: Share your thoughts on what's new and changing in your area of work. For instance, "Why Subscription Models Are Taking Off Now".

  • Success stories: Talk about how someone succeeded by using your product. "John's Story: Growing a Coaching Business Fast with Our Tools".

  • Comparison posts: Compare your product to others, helping readers choose. "Choosing Between Shopify and Etsy for Selling Downloads".

  • Statistics roundups: Collect and share interesting numbers and facts. "Key Stats on Online Course Creation in 2023".

The main idea is to be seen as the go-to person. Give readers useful info and show them how your paid product can help with their problems. The more helpful you are, the more likely they are to buy from you.

2. How-to Guides

How-to guides are great for teaching people how to do things step by step. They help you look like an expert and build trust with your readers. Plus, you can talk about your products as tools that can help.

Here are some easy how-to guide ideas:

Set Up a Paid Newsletter

  • Step 1: Pick a platform for your newsletter (like ConvertKit or MailerLite)
  • Step 2: Make a signup form so people can subscribe
  • Step 3: Set up automatic welcome emails for new subscribers
  • Step 4: Create your first newsletter
  • Step 5: Add a way to pay with Stripe

Create Your First Online Course

  • Step 1: Choose what your course will be about and plan it out
  • Step 2: Get your course online (using Teachable, Thinkific, Podia)
  • Step 3: Record your first video lessons
  • Step 4: Make a page for your course
  • Step 5: Share your course on social media

Launch a Membership Site

  • Step 1: Choose a service for your membership site (like Memberful or MemberPress)
  • Step 2: Decide on membership levels and what each level gets
  • Step 3: Set up member profiles and how they log in
  • Step 4: Create content only members can see
  • Step 5: Tell people about your site to get members

Sell Digital Downloads

  • Step 1: Create your digital product (like an ebook or templates)
  • Step 2: Put it on your site with a price
  • Step 3: Pick a way to get paid (Stripe, PayPal)
  • Step 4: Make a page with details about your product
  • Step 5: Use social media and emails to tell people about it

The main thing is to make each step simple and clear. Talk about how your product fits in too. These guides prove you know your stuff and make readers trust you.

3. Video Tutorials

Video tutorials are a great way to teach skills and show off what your digital products can do. Short videos are perfect for showing how to use your product and explaining why it's helpful.

Here are some simple video tutorial ideas to help sell more:

Show How Your Product Works

  • Make a video that takes people through your product, showing what it does and how to use it. Talk through each step and point out the best parts.
  • If you're selling something like photo presets, make a video on how to take better pictures. Then, show how using your presets makes the photos look even better.

Answer Questions

  • Find out what questions people often ask about your kind of product and answer them in a video. This helps you come across as knowledgeable and caring.

Help People Choose Between Products

  • If you have different products or options, create videos that compare them. Use examples to explain the differences and help people decide which one is right for them.

Group Your Videos

  • Put your videos into playlists by topic, like "Beginner's Guide" or "Advanced Tips", so people can find what they need more easily.

The aim of these videos is to share your knowledge and show how your product solves problems. Try to focus on being helpful and informative. The more useful your videos are, the more likely people are to buy from you.

4. Customer Testimonials and Success Stories

Customer testimonials and success stories really help convince people your product is worth it. When you share stories of folks who've had great results using your product, it makes others believe they can do the same.

Here's how to make the most out of customer stories to sell more of your digital products:

Always Ask First

  • Make sure to get an okay from your customers before sharing their stories online or on social media.
  • Let them know their story will help others see the value of your product.
  • You can offer to not use their real name if they're shy.

Use Pictures or Videos

  • Add photos of the customer or screenshots showing their achievements.
  • Videos where customers talk about their experience are even more convincing.
  • Pictures and videos make the story feel real.

Include Important Details

  • Talk about how long they used your product, where they started, and the results they saw.
  • Numbers and specific outcomes make your product seem more reliable.

Make It Relatable

  • Share stories of customers who had problems like your readers might have now.
  • Explain how your product helped fix those issues.

Show Variety

  • Use stories from different kinds of customers - different jobs, backgrounds, levels of experience, etc.
  • This shows that anyone can benefit from your product.

Keep It Fresh

  • Keep adding new stories so people coming back see new proof.
  • Change out the old stories to keep the page lively.

Sharing real-life successes makes people more likely to believe in your product. Testimonials make your brand seem more trustworthy.

5. Email Marketing Campaigns

Email marketing is a smart way to share your digital products and keep your audience interested. Here are some simple email ideas to help sell more:

Product Launch Campaign

  • Start with a few emails to get people excited about your new product. Build up the excitement until the big day.
  • On the day you launch, send an email with all the important details like what the product is, how it works, the price, and any special deals for early buyers.
  • Keep the conversation going with more emails that dive into what the product does, show it in action, and share stories from people who love it already.

Webinar Promotion

  • Plan a webinar where you can show off your product and explain how it can make people's lives better.
  • Send emails to invite people to the webinar, give them reasons to join, and remind them when it's happening.
  • After the webinar, send out a recording and offer a special deal to encourage sign-ups.

Customer Appreciation

  • Send a thank-you email to your customers with a special discount or a free bonus. This makes them feel special and can lead to more sales.

Bundle Promotion

  • Put together a bundle of your top products at a discount.
  • Email your audience with the details, showing the total value and the discounted price.

Free Trial or Demo

  • Let people try your product for free or show them how it works in a live demo.
  • Use an email to tell them how to get started and what to expect.

Using emails, you can reach out to potential buyers over time and help them decide to buy from you. It's all about sending the right message at the right time.

6. Free Samples or Trials

Giving away free samples or trials of your digital products is a smart move to let potential buyers try before they buy. Here's how to do it simply:

Make a Mini Version for Free

  • If you're offering something like an online course or an ebook, consider giving away a part of it for free. This could be the first section of your course or a couple of chapters from your ebook.

  • Put this free version on your website where people can get it without any hassle. They shouldn't need to give their credit card info to access it.

  • This sneak peek should be enough to help them decide if they want the whole thing, and then you can offer them the full version for a price.

Try Before You Buy

  • Another option is to let people have full access to your product for a short time, like a week or two. This is great for software, apps, or anything with a subscription.

  • During the trial, they can use everything your product has to offer. When the trial's up, they need to pay to continue.

Keep Things Fair

  • You might want to limit how often someone can download your free sample, or make sure they can only sign up for a free trial once.

Check In

  • After the trial period ends, send them a friendly email. Remind them of what they're missing out on and maybe offer a little discount to encourage them to sign up.

Offering something for free can really help people decide to buy from you. It shows them what they're getting and builds trust.

7. Interactive Webinars

Webinars are like online classes where you can talk and interact with people live. They're really good for showing what you know, making connections, and selling stuff online.

Here are some simple ways to make webinars that grab attention and help sell your stuff:

Keep it helpful and informative

Make sure you're teaching something important. Give tips or advice that people can use right away. When your webinar is helpful, you look like an expert.

Be clear about what to do next

Tell your viewers clearly what you want them to do after the webinar. This might be to sign up for more info, schedule a chat, or buy something from you.

Talk with your audience

Ask them questions, do quick polls, or let them type ideas in the chat. This makes the webinar more fun and keeps everyone interested.

Demonstrate your product

Show how your product works and why it's useful. Point out the main benefits and what people can get from it.

Give special offers

Offer deals or extras to people who watch your webinar. This could make them more likely to buy.

Share the recording

Record your webinar and let people watch it later. This way, more people can see it, and you get more chances to make sales.

Webinars are a great way to talk directly to your audience, show off your knowledge, promote what you're selling, and make sales. A well-done webinar that's full of good info and clear next steps can really help your business.

8. Infographics

Infographics are a fun and clear way to show information with pictures and a few words. They mix drawings, charts, and text to make ideas easy to get. Infographics are great for breaking down tricky topics, sharing stories, and showing data in a simple way.

Here's how you can use infographics to get more people interested in your digital products:

Teach Key Concepts

  • Create infographics to explain big ideas about your product in a simple way. For example, if you're teaching an online course on photography, you could use an infographic to explain the basics like the exposure triangle.

Share Product Benefits

  • Draw an infographic that lists the top features and benefits of your product. Use numbers, facts, and pictures to show why it's great.

Tell Customer Success Stories

  • Make an infographic that shows how a customer did well by using your product. Highlight their starting point, the challenges they faced, and how your product helped them succeed.

Compare Product Options

  • Use an infographic to show the differences between your product options or membership levels. Add pictures, icons, and special boxes to point out what each option includes.

Create Infographic Series

  • Split up big topics into several infographics that connect into a series. This way, you give readers detailed information in small, easy-to-handle parts.

Promote on Social Media

  • Infographics are popular on social media because they're visual and simple to understand. Post your infographics on all your social media accounts.

The main goal is to make complex ideas about your product easy and fun to understand. Good, useful infographics can grab people's attention and make them want to buy from you.

9. Social Media Contests

Social media contests are a great way to get people excited about your brand and digital products. They're fun, interactive, and can help you connect better with your audience.

Here are some simple contest ideas you can try on platforms like Instagram, Facebook, and TikTok:

  • Giveaway: Offer your digital product for free to a few winners. People can enter by liking your page, sharing the post, and tagging friends.

  • Caption this photo: Post a photo related to your product and ask followers to come up with funny or interesting captions. Choose the best ones as winners.

  • Take on a challenge: Encourage followers to use your product in a challenge, like making something with your templates or following a guide you've posted. They should share their results for a chance to win.

  • Refer friends: Get your audience to recommend your product to others. Each referral gets them a chance to win something special.

  • Create and share: Ask people to post their own content using your product, such as reviews or how they used it in a project. Reward the best posts.

  • Vote in polls: Create polls asking things like "Which product do you prefer?" Everyone who votes can win a prize.

Make sure your contests are easy to understand and enter, with clear rules and appealing prizes. Contests can make more people aware of your brand and turn followers into customers.

10. Collaborations with Influencers

Working with influencers who share your interests can really help get the word out about your digital products. Here's how to do it simply:

Pick the Right Influencers

  • Find influencers who talk about things related to what you sell and have followers who would like your products.
  • Smaller influencers with dedicated followers can often get you better results than those with huge numbers of followers.
  • Their way of communicating should match how you want your brand to sound.

Give Them a Discount Code

  • Make a special discount code for the influencer's followers to encourage them to buy. A little discount, like 10-20%, can make a big difference.

Let Them Try Your Product

  • Give the influencer free access to your products so they can use them and share their real thoughts.
  • It's important they show how your product works or looks in use.

Make Special Products Together

  • Team up to create unique products or collections that carry both your brand and the influencer's.
  • Fans of the influencer might be more interested in buying something that has their favorite influencer's touch.

Organize Giveaways

  • Work with the influencer to give away your product to some of their followers.
  • This helps more people learn about what you're selling and see it as something valuable.

Ask for Content

  • Pay influencers to make posts, stories, reels, or videos that show them using or talking about your products.
  • Content made by users, like these influencers, often gets a lot of attention.

Teaming up with influencers can open doors to new groups of people who might want to buy from you. Keep an eye on how well these partnerships work by tracking how many sales and how much interest they bring in.

Leveraging Content for Digital Product Success

To really get your digital products out there and make sales, it's key to have a solid plan for making and sharing great content that grabs your audience's attention. Here's how to do it in simple steps:

Create an editorial calendar

  • Plan your content for the next few months, thinking about what you'll talk about, how you'll share it, and what you want to achieve
  • Decide when to post different types of content based on when more people will see it
  • Think about how you can use the same content in different ways to save time and effort

Establish a consistent brand voice

  • Figure out how you want to sound to your audience, like friendly, expert, or inspiring
  • Use guides and templates to make sure all your content sounds like it's coming from the same place
  • Check your content regularly to make sure it fits with your style

Diversify content formats

  • Use a mix of articles, videos, pictures, etc., to keep things interesting for everyone
  • Try different things to see what your audience likes best
  • Turn your best content into new formats to reach more people

Optimize for discoverability

  • Use important keywords in your content and behind the scenes to show up in searches
  • Add special coding to make your content stand out in search results
  • Link between your own pages to help search engines see you as more important

Promote content across channels

  • Share your content through emails, social media, ads, and with influencers
  • Look at data to see where your content does best
  • Guide visitors towards buying with a clear path from content to purchase

Analyze and improve

  • Keep an eye on how many people see, like, and act on your content
  • Use what works to plan your next steps
  • Always try new things to make your content better and reach more people

By focusing on what your audience wants and keeping your content fresh and interesting, you can attract more buyers and make more sales. Remember to measure your success and keep improving your strategy.



Using content to sell your digital stuff like courses, ebooks, or apps is super important. By sharing things that are useful and interesting, you can draw people in, make them trust you, and eventually get them to buy from you.

There are tons of different ways to share content, but the trick is to try different things and see what your audience likes best. Keep an eye on how well each type of content does and do more of what works.

Here are some simple tips:

  • Help first, sell later. If your content solves a problem or answers a question, people will pay attention. When it's time to show what you're selling, they'll be more likely to listen.
  • Mix it up. Use a variety of content like articles, videos, social media posts, podcasts, and emails. This way, you can reach people who prefer different ways of learning.
  • Make sure people can find your content. Use SEO (search engine optimization) so when people search for stuff related to your products, they find you. This brings more of the right kind of visitors.
  • Watch what's happening. Look at how many people are viewing, sharing, and responding to your content. Use this info to make your content even better.
  • Keep it regular. Have a plan for when and where you'll post new content. This helps your followers know when to expect new stuff from you.

Selling your digital products takes time and effort. But with a smart approach to content, you can build an audience that grows and a business that does well. Figure out what makes your stuff special, talk about it in a clear and helpful way, and the sales will follow.

What kind of content do you want to try first? What topics do you think your customers are interested in? Try different things and see what works - you can do it!

What is the best digital content to sell?


  • eBooks
  • Web assets
  • Memberships
  • Licensed digital content
  • Patterns
  • Data
  • Premium content
  • Digital plans

How can I be successful in selling digital products?

Here are 6 key steps for successfully selling digital products:

  • Think about what products you can offer
  • Look into the market to make sure there's interest and not too much competition
  • Figure out who your buyers are and what they need
  • Plan your marketing to reach your audience
  • Decide how you'll sell including how much to charge and where to sell
  • Set up an online store to sell your digital products

How can I promote my digital product?

Here are 6 effective ways to promote digital products:

  • Set up a virtual shop so customers can see and buy easily
  • Make a landing page to grab interest and turn visitors into buyers
  • Use Twitter threads to talk to a tech-savvy crowd
  • Use Instagram stories with pictures and words
  • Mention it in email newsletters to your existing customers
  • Talk about it in YouTube videos to reach more people

How do I get people to buy digital products?

Here are the top 8 digital product marketing strategies:

  • Choose where to sell - on your site, online marketplaces, etc.
  • Grow an audience with content marketing
  • Kick off your product with excitement and special deals
  • Use customer reviews to build trust
  • Find affiliates to help sell your product for a share of the profit
  • Get on podcasts as a guest expert
  • Improve your SEO so people can find you
  • Try paid ads to reach even more potential buyers
Got a Question?
Talk to Founder
Speak to the founder