You can sell thousands VRChat models created by you via digital store

Creating and selling VRChat avatars can be an exciting business opportunity, but figuring out how to actually make money can be confusing.

This article will walk through exactly how to create quality 3D models optimized for VRChat and sell them at scale across digital marketplaces to profit from the demand.

You'll learn how to master tools like Unity and VRChat SDK, price your models competitively, promote your store effectively, and continuously improve to grow a successful avatar business.

Introduction to Selling VRChat Models

Selling custom VRChat avatars and models through digital stores represents an exciting business opportunity. As VRChat continues to grow in popularity, with over 1 million monthly active users spending an average of over 90 minutes per day in VR, demand for unique and personalized avatars is skyrocketing.

Capitalizing on this demand is easier than ever with sites like Gumroad, Payhip, and the Unity Asset Store that allow creators to easily set up digital storefronts. These platforms handle all the backend work like payments and delivery, letting creators focus on building great avatar content.

Some key benefits of selling VRChat avatars include:

  • Tapping into a rapidly growing market: VRChat users are hungry for custom, high-quality avatars that help them stand out. There is huge demand for avatars based on trending characters, memes, celebrities, etc.
  • Low barriers to entry: No need to build your own ecommerce site. Digital stores like Gumroad handle everything from payments to delivery. You just focus on creation.
  • Easy global distribution: Sell to eager customers around the world by uploading your avatar files to a digital platform. No shipping or customs issues.
  • High margins: Digital products have little incremental costs, allowing creators to maximize profit margins. Avatars can easily sell for $10-50+ each.
  • Build an audience: Consistently releasing new avatars helps drive recurring traffic and sales. You can turn avatar customers into loyal followers.

With the right avatar ideas and digital selling platform, anyone can start monetizing their VRChat creations. The market demand is clearly demonstrated by sites like Ready Player Me raising $13 million and VRChat itself gaining 2.5 million new users in 2021 alone. Let's explore the specifics of this opportunity.

Exploring the VRChat Universe and Its Market Potential

Over 1 million monthly active users now spend an incredible average of 94 minutes per day in VRChat. It has developed into much more than just a virtual reality chat platform.

VRChat has become a bustling virtual world and culture centered around creativity, self-expression, and shared social experiences. Users flock to VRChat to explore fantastical user-created worlds, attend parties and events, roleplay, hang out with friends, and show off elaborate customized avatars.

This thriving community presents a massive market opportunity. VRChat users are highly motivated to stand out with unique avatars and accessories. Having an original avatar is a status symbol that demonstrates one's creativity and technical abilities.

As VRChat continues to expand, more users will be seeking custom avatars related to trending internet culture, memes, brands, anime characters and more. Selling VRChat avatars allows creators to profit from this demand.

The Rising Demand for VRChat Custom Avatars

There is tremendous appetite among VRChat users for personalized and specialized avatars that help them represent their identity.

The default avatars offered by VRChat and other avatar platforms simply don't cut it for most users. Creating and importing a custom avatar is seen as a rite of passage in VRChat, signaling you are a dedicated member of the community.

As a result, talented 3D artists and creators that can design high quality, specialized VRChat avatars find themselves in high demand.

Users want avatars based on popular characters from anime, video games, movies and other media. Avatars themed around internet memes and viral trends also sell very well. Even companies are starting to commission custom VRChat avatars to promote brands and products.

Selling VRChat avatars through digital marketplaces provides creators an opportunity to profit from this demand, while users get quick and affordable access to a growing library of avatar options.

It's a win-win for both sides, demonstrating the strong market potential. As VRChat continues expanding, more users will be seeking avatars that help them represent their identity and interests.

Can you make money through VRChat?

VRChat offers a vibrant community of creators who have built an incredible array of worlds, avatars, and experiences. However, monetizing these creations within VRChat itself can be challenging.

The platform does not yet have native options for creators to sell their content directly to users. As a result, creators have had to seek out third-party sites and services to actually make money from their VRChat creations.

Some popular options include:

  • - Creators are able to sell any kind of digital assets, such as Unity packages, models, archives, and more. Simply launch a store on in just a few minutes with the assistance of AI. Upload your products and start earning.
  • Gumroad - Creators can sell avatar packages, unity assets, world files, and more by setting up a Gumroad storefront. This involves creating a Gumroad account, uploading files, setting prices, and sharing store links.
  • Unity Asset Store - 3D modelers and world builders can publish their VRChat content on the Unity Asset Store marketplace. This makes their assets available for purchase by other Unity developers.
  • Ready Player Me - Avatar creators can submit their avatar files to Ready Player Me. If accepted, their avatars get added to the Ready Player Me avatar database for others to use. Creators get a cut of the revenue generated.

So in summary - yes, you can make money from VRChat creations, but it requires leveraging third-party sites and services. Native monetization options within VRChat itself are still fairly limited. The platform's focus remains on the community and user-generated content rather than commercialization. But for ambitious creators, there are pathways to generate income by selling their VRChat assets to others.

Can you make your own model for VRChat?

Although most users choose to find a model instead, it is totally possible to create an avatar model from scratch. Here are some tips:

  • Use 3D software like Blender, Maya, or 3ds Max to model your avatar. These tools allow you to create detailed 3D models with textures and animations. Blender is a good free option.
  • Make sure your model is optimized and rigged properly for VRChat. The platform has specific requirements for avatars to work properly in VR.
  • Export your model file as an FBX format with an armature. This allows all the bones, animations, and textures to transfer into VRChat.
  • Import your FBX file into the VRChat SDK. The SDK allows you to configure materials, animations, expressions, and other settings to get your avatar working smoothly.
  • Test your avatar thoroughly before uploading it. Check all motions, expressions, finger movements, and other components that bring your model to life.

So while it takes some 3D modeling knowledge and effort, you absolutely can create your own custom VRChat avatar from scratch. This allows for full creative flexibility compared to using pre-made assets. Just be sure to follow platform guidelines so your avatar performs well in the metaverse.

Can you extract models from VRChat?

Unfortunately, you cannot directly extract 3D models from VRChat's servers. VRChat does not provide public access to user-created assets hosted on their platform.

However, here are a few options to obtain VRChat-compatible models:

  • Find free or paid 3D model assets on sites like Sketchfab, CGTrader, Turbosquid, Hum3D, etc. Many creators make VRChat-ready avatars and worlds available for purchase or download.
  • Convert existing 3D models that you have rights to use. You can import models made in Blender, Maya, 3DS Max and other 3D software into Unity to prep them for VRChat upload.
  • Create your own models with 3D modeling programs. Making your own custom avatars or worlds to sell can be very lucrative. Tools like Blender allow you to model, rig, and animate before bringing assets into VRChat SDK.
  • Hire a 3D artist to create exclusive VRChat content for you. Many freelancers specialize in VR/avatar modeling. Be sure to negotiate usage rights.

The key is having legitimate access to the 3D assets outside of VRChat first. From there, you can package them into VRChat worlds and avatars using the VRChat SDK and sell access or copies. But you cannot directly extract protected models from within VRChat itself.

How much did it cost to make VRChat?

VRChat was created by Graham Gaylor and Jesse Joudrey as an independent project. They bootstrapped the initial development themselves, so the exact cost to create the first version of VRChat is unknown.

However, according to estimates from, over $320 million has been invested into VRChat's parent company VRChat Inc since its founding. This includes:

  • $80 million Series D round in 2021
  • $80 million Series C round in 2020
  • $10 million seed round in 2018

So while the initial bootstrap costs were likely modest, significant venture capital has since been raised to expand the platform. Key areas of investment include:

  • Growing the team - VRChat now employs over 100 people.
  • Improving infrastructure - VRChat has to support millions of users.
  • Expanding features - New social, security and content creation features.
  • Porting to new platforms - Bringing VRChat to mobile and console.

In total, Dealroom estimates VRChat's valuation is now between $320 million to $480 million. So creating what began as a passion project has turned into a business worth nearly half a billion dollars in under 5 years.

The cost and effort required to build a platform like VRChat today from scratch would likely be prohibitive for a new startup. But Graham and Jesse's original vision, combined with substantial VC funding, has allowed VRChat Inc to become a leader in social VR.

Crafting Your VRChat Models for Sale

Creating 3D models and avatars for sale on VRChat can be a great way to make money from your creative talents. With a growing userbase of VR enthusiasts, there is strong demand for custom and unique assets.

Choosing the Right 3D Modeling Software

When getting started, you'll first need to select software for crafting your 3D models and avatars. Popular choices include:

  • Blender: Free and open source, Blender offers a full production pipeline for 3D modeling and animation. It has a steep learning curve but extremely powerful toolset. Great for characters and environments.
  • Maya: Industry standard 3D animation software used in films, games, and visual effects. More complex but equipped for advanced rigging and animations.
  • 3ds Max: Similar to Maya in capabilities, with strengths in architectural visualization and game asset creation. Also widely adopted in studios.

Evaluate your skills and artistic goals to decide which software matches your needs. Many of the principles carry between tools, so you can't go wrong mastering one then expanding your knowledge.

Mastering Rigging and Animation for VRChat Avatars

To prepare a 3D character for use in VRChat, you'll need to rig it for skeletal animation. Rigging attaches a digital skeleton to the mesh so it can move fluidly.

When rigging for VRChat specifically:

  • Use the Humanoid configuration with accurate bone positioning
  • Ensure mouth visemes and eye blinks are properly set up
  • Test all expressions and movements required for VR social interactions

Well-rigged avatars allow users to emote and communicate non-verbally in VR. Getting this right takes practice but leads to more appealing assets.

Integrating with Unity Hub and VRChat SDK

After modeling and rigging your creations in Blender or Maya, you'll import them into Unity Hub to prep for VRChat.

Key steps include:

  • Importing FBX model and animations
  • Configuring materials and shaders
  • Adding VRChat SDK components
  • Building for VRChat file type

Learning Unity does involve a time investment. But the payoff is huge in terms of versatility for distributing your artwork across platforms.

The VRChat SDK documentation also provides optimization guidance to help your avatars run smoothly in-game. Follow these best practices, and your assets will stand out from the crowd!


How to Make Money in VRChat: Selling on Digital Stores

VRChat has become an increasingly popular platform for social interaction and content creation in virtual reality. As more users join, there is a growing demand for custom 3D models, avatars, worlds, and other assets to enhance the VRChat experience. This presents an excellent opportunity to make money by selling your VRChat creations.

Some key platforms for selling VRChat assets include:

Build your brand with a VRChat store

  • A low starting threshold provides an opportunity to begin selling to absolute newbies, with AI assistance available along the way to help establish your store, including content creation and editing.
  • allows you to sell various VRChat assets, such as SDKs, avatar accessories, 3D avatar models, and more.
  • This indie project features responsive co-founders who are eager to assist you and create new features.
  • A customizable white-label store with an in-built cart and checkout system

Maximizing Earnings with Gumroad VRChat Models

  • Gumroad makes it easy to sell various digital products including 3D models and avatar packages for use in VRChat.
  • You can set your own prices, manage inventory, and customize the checkout process.
  • Gumroad handles payment processing and delivery of digital downloads to customers.
  • Useful for selling finished 3D avatar models, avatar accessories, custom worlds, SDK packages.
  • Can also sell video tutorials demonstrating VRChat asset creation.

Leveraging the Unity Asset Store for VRChat Sales

  • The Unity Asset Store has a separate VRChat category.
  • Asset packages must be compatible with the VRChat SDK.
  • Opportunity to sell avatar models, worlds, scripts, tools, visual assets.
  • Must split revenue share with Unity but taps into large developer/creator audience.
  • Services like Ready Player Me and Tafi offer custom 3D avatar creation tools.
  • They allow you to sell your original avatar designs to other users.
  • Specialized marketplaces focused specifically on avatar content.
  • Limited compared to open platforms like Gumroad but can be easier for selling avatars.

By leveraging platforms like Gumroad, Unity, and avatar marketplaces, you can sell a variety of digital assets to monetize your VRChat creations. Listing your content across multiple stores maximizes potential reach and earnings.

Strategizing Pricing for Your VRChat Avatars for Sale

Pricing virtual assets like VRChat avatars can be tricky. Here are some tips on setting competitive prices that maximize sales:

Understanding Different Pricing Models in VR

When selling VRChat avatars, you have a few pricing model options:

  • One-time purchases: Customers pay a flat rate to download and own the avatar. This is simpler but you only make money once per sale. Pricing can range from $5-$50+ depending on complexity.
  • Recurring subscriptions: Customers pay a monthly/yearly fee to access your avatar catalog. You earn recurring revenue but need more avatars. Subscriptions can range from $10-$30 per month.
  • Bundled packages: Offer groups of avatars at a discounted rate. This incentivizes larger purchases. You can experiment with different bundle options.

Evaluate your business model and pricing psychology to determine the best approach. Simpler one-time fees work for individuals getting started. As you build a catalog of avatars, subscriptions become more viable.

Conducting Market Research for Competitive Pricing

Research what similar VRChat avatar sellers charge to price competitively. When just starting out, aim for the lower end to attract sales. Consider factors like:

  • Avatar quality, complexity and uniqueness
  • Seller reputation and following
  • Production time and cost
  • Market demand and trends

You can browse avatar marketplaces like Ready Player Me, VRCMods, and Booth to analyze pricing. Don't undercut yourself, but keep prices reasonable during launch. Slowly increase prices as you build an audience and receive feedback.

Carefully crafted pricing strategy helps maximize long term revenue from your VRChat avatar business. Adjust rates based on sales data and customer feedback.

Marketing Your VRChat Models and Digital Store

Promoting your VRChat models and digital store is key to driving sales and growing your business. Here are some effective methods to get the word out about your assets and storefront:

Harnessing Social Media to Promote VRChat Assets

  • Create dedicated social media accounts on platforms like Twitter and Instagram to showcase your VRChat avatars and worlds. Post teasers, behind-the-scenes content, and examples of avatars in action to generate interest.
  • Engage actively in VRChat communities on Reddit, Discord, and forum sites. Share your store link and assets when relevant to conversations. Become a valued contributor.
  • Run giveaways and contests on social media. Offer free avatars or exclusive previews in exchange for follows, shares, etc. This can rapidly expand your reach.
  • Use targeted hashtags like #VRChatAvatars, #ReadyPlayerMe and #VRChat to make it easy for potential customers to discover your posts.

Collaborating with Influencers in the VRChat Community

  • Connect with VRChat content creators on YouTube and Twitch. Offer them custom avatars or worlds to feature on their channels in exchange for promotion.
  • Sponsor popular VRChat events, contests or hangouts. Have your brand and assets visible during livestreams to gain exposure to new audiences.
  • Give free avatars to well-known VRChat personalities and community figures. Seeing them use your assets acts as organic advertising to their followers.
  • Partner with avatar designers or world builders for cross-promotions. Co-host events in each other's spaces to intersect your customer bases.

Promoting through social media and influencer partnerships is an effective way to rapidly gain more customers for your VRChat storefront. Leverage these marketing channels to sell more of your digital creations.

Optimizing Your VRChat Models Based on Customer Feedback

Customer feedback is crucial for continuously improving your VRChat models and assets to drive more sales. Here are some tips:

Tracking Sales and Customer Reviews for Continuous Improvement

  • Carefully monitor your sales data and review trends over time. Identifying popular and unpopular assets can guide your development efforts.
  • Read customer reviews and feedback thoroughly. Look for common complaints, bugs, or feature requests.
  • Categorize reviews by type (e.g. bug reports, suggestions, etc.) and use tags to track issues. This makes it easier to prioritize improvements.
  • Set up an email or form to collect direct feedback from customers. Actively ask what they would like to see changed or added.
  • For highly rated assets, determine what customers like about them. Then apply those qualities to improve other assets.

Engaging with the VRChat Community for Enhanced User Experience

  • Actively participate in VRChat forums and groups to understand needs.
  • Poll the VRChat community directly about what missing assets or functionality they would find valuable.
  • Offer free asset samples or trials to get experience-based feedback before the full release.
  • Provide a comments section on your store page allowing customers to post suggestions publicly.
  • Where appropriate, have real-time conversations with customers in VR to gain first-hand insight.

Soliciting user input across various channels, monitoring sales patterns, and poring through feedback enables data-driven decisions to continuously refine your offerings. This can dramatically increase customer satisfaction, while fueling further purchases and growing your VRChat customer base over the long-term.

Scaling Your Presence in the VR Digital Marketplace

As your VRChat avatar store grows in popularity, there are several ways to scale your presence in the VR digital marketplace.

Expanding Your Product Line Beyond VRChat Custom Avatars

While selling custom VRChat avatars may have kickstarted your business, expanding your product catalog can help attract more customers. Consider selling:

  • VRChat worlds and environments for users to explore
  • Interactive props like weapons, musical instruments, etc.
  • Avatar animations and gestures to make models come alive
  • Unity asset packs for developers building VR/metaverse experiences

Diversifying beyond just avatars taps into a wider audience and additional revenue streams. Make use of platforms like the Unity Asset Store or Gumroad to showcase your expanded catalog.

Assembling a Team to Grow Your VRChat Asset Business

Handling every aspect of a growing VR business solo can become overwhelming. Consider assembling a small team to lift some workload off your shoulders:

  • 3D modelers to help craft additional VRChat avatars and assets
  • Marketers to promote your store and assets across VR communities
  • Customer service reps to field user queries and provide support

While this incurs additional costs, it allows you to focus on your strengths, such as developing innovative avatar designs or Unity worlds. The right team can help scale your production pipeline and take your VR store to new heights.

As your business expands, streamline operations by using project management tools and communication platforms. Maintain a clear vision and direction to keep everyone aligned. By leveraging help and expanding offerings, your humble VRChat avatar store can flourish into a full-fledged metaverse marketplace.

Conclusion: Building a Profitable VRChat Asset Store

Selling VRChat avatars and assets can be a lucrative business opportunity. As VRChat continues to grow in popularity, there is increasing demand for custom avatars, worlds, and other content. By leveraging platforms like Gumroad or your own digital store, you can easily monetize the VRChat assets you create.

Here are the key steps covered to build a successful digital store for selling your VRChat creations:

  • Use creation tools like Unity, Blender, VRChat SDK, Ready Player Me, etc to make high-quality 3D avatars, worlds, emotes, and other assets
  • Set up an online store with Gumroad, Payhip or your own website
  • Customize your storefront and product listings to showcase your VRChat assets
  • Promote your store and products across VRChat groups/forums, social media, etc.
  • Offer great customer service and respond to buyer queries promptly
  • Continuously create new assets and improve existing ones based on user feedback

Following these tips will help you establish a reliable brand and steady source of passive income selling VRChat digital goods. The demand is certainly there - now you just need to produce creative assets people want to buy!

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